Seattle’s Best Coffee Brew-lanthropy Project
Seattle’s Best Coffee, a subsidiary of Starbucks, has launched the Brew-lanthropy Project, raising the profile of the brand among volunteers across the United States. Every day, volunteers across the US do remarkably good work while drinking really bad coffee. Seattle’s Best Coffee is award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.
Click on the image below to play the video in YouTube (HD)
The Brew-lanthropy Project was launched by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone is a beacon of hope for hundreds of neighborhood kids. The shop teaches life lessons through bike mechanics and healthy living through fun.
Click on the image below to play the Blackstone Chicago video in YouTube (HD)
To find the next deserving organization, Seattle’s Best Coffee is asking its Facebook community to become Brew-lanthropists. Nominations for worthy nonprofits were received during April, through 250 word essays. Fans are now able to cast votes for one of four organisation. The Seattle’s Best Coffee team will visit the hometown of the nonprofit with the most votes and bring the coffee makeover and its story to life.
The Brew-lanthropy Project campaign was developed at Creature, Seattle, by group creative director Steve Cullen, copywriter Julian Timberlake, director of broadcast production Dax Estorninos and producer Kaylin Fitzpatrick.
Filming for Blackstone Chicago was shot by director Matt Ogens via Tool of North America with director of photography Charles Gruet, executive producer Brian Latt, executive producer digtial Dustin Calif, line producer Kelly Christensen. Editor was Asako Ushio at Cosmo Street. Music was produced at Peligro Music and Sound, Los Angeles by composer Greg Kuehn.