Scottish Rugby in Longest Pass

Scottish Rugby is promoting the team’s 2011 Rugby World Cup entry with the Longest Pass, an interactive campaign in which fans upload videos of a rugby ball being passed through their hands. “It’s not just the 15 players on the field. Or the 67,130 in the stadium. It’s about the millions nationwide – and worldwide – who get behind the team every time they take to the pitch.” Fans can connect with the campaign on the Scotland Rugby Team site, Longest Pass Youtube channel and Facebook page.

When Scotland Play We All Play

The campaign was started with Chris Paterson, a rugby ball and an annoying ice cream van on the subtropical paradise that is Portobello Beach.


The Longest Pass campaign was developed at Frame and Fullstop, Glasgow.