Scotiabank FLUXe at Nuit Blanche
Scotiabank’s “You’re Richer than You Think” tagline was brought to life at Nuit Blanche in Toronto this year with “FLUXE”, a multi-user interactive art experience that enabled children and adults alike to tap into their creativity and literally be the artist. For one sleepless night, on October 1, people from all over the world came together to reinvent the playful art of finger painting. People could paint generative brush patterns created by nine acclaimed artists onto a massive 100 ft wide LED canvas by simply drawing on their touch based smart phones and tablets.
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FLUXe was presented through both big screen and multi-screen experiences. Art revelers were able to access FLUXe Big Screen Experience, face-to-face with the 100′ x 33′ LED screen suspended on the north side of Scotia Plaza. The FLUXe street team were on site to guide users through the interaction zone. The multi-screen experience gave visitors a chance to digitally paint artwork on a series of five 46-inch vertical LCD screens. Users also had the option of using their own 3G touch screen-based mobile devices and tablets.
Toronto creative agency Capital C developed platform agnostic technology allowing people to create, collaborate and share in real-time, with no latency. The platform was developed for all touch based smart phones and tablets with browser capabilities. People could walk into the space, access a simple website url and control the experience without ever having to download or install an app. The platform also has a unique social feature that allowed people to become a permanent part of the exhibit by capturing hi-resolution images of their art work and sending them directly to a Facebook gallery. In one night, over a thousand unique pieces of art were submitted by the public.
The Scotiabank FLUXe experiences was developed at Capital C, Toronto, by creative director/art director/designer/copywriter Steve Di Lorenzo, event creative director Mary Pallattella, art director/designer Nick Nick Cangialosi, copywriters Sarah Jane Bowler and David Horovitch, account managers Jason West, Angela Lowe, and Kim Sanderson, project manager Gillian Lai, technology team Rob King, Craig MacKenzie, Kenith Chau, Tao Zhang, Nelly Radfar, information architect Andrew Lovett-Barron, social media team Aubrey Podolsky, Marc Schwartz. Sound was designed and mixed by Graham Miller.
Original art, curated by Steve Di Lorenzo in association with Pixel Gallery, Toronto, was by artists Eduardo Recife, Nanami Cowdroy, Lorenzo Petrantoni, Alex Kurina, Eepmon, Eric Chan, Hugh Elliott, Janice Kun, Sectr, Christian Toth and Zena Holloway.