Scotch & Soda, the Dutch fashion brand, has created a campaign officially thanking their Amsterdam-based Facebook fans for their support, by ‘Liking’ them back. The “Thanks, we like you too” campaign connects the Scotch & Soda Facebook page with the new fashion season in a digital installation in the brand’s flagship Amsterdam store. The names of fans are animated in a handwritten style across iconic black and white Scotch & Soda images selected from the current season’s collections. The campaign was unveiled on Tuesday 13 December at Scotch & Soda’s Heiligeweg store and will run through the peak Christmas period until 2 January.
Click on the image below to play a clip from the Installation video in YouTube (HD)
The We Like You Too campaign was developed at Perfect Fools, Amsterdam and Stockholm.