Science World Beach Time

Science World has brought out “Beach Time”, the latest in the “We Can Explain” advertising campaign, bringing to life the strange but true fact that belly button lint makes great kindling. The Beach Time ad brings an often unknown fact to a collection of facts uncovered by Rethink Canada. Your body contains enough carbon to fill 9,000 pencils. Most lipstick contains fish scales. Tigers will use a litter box. A sneeze can travel 12 feet and hover for three hours.

Science World Beach Time fire

Click on the image below to play the Beach Time video.

Beach Time Credits

The Beach Time ad was developed at Rethink Canada, Vancouver, creative directors Chris Staples and Ian Grais, art director Nicolas Quintal, copywriter Stephanie Bialik, agency producer Laura Rioux, account director Carrie Panio.

Filming was shot by director Wayne Craig via Holiday Films, Toronto, with executive producers Josefina Nadurata, Derek Sewell, line producer Amalie Bruun, and director of photography Steve Danyluk.

Editor was Melanie Hider at Bijou Editorial, Toronto. Online visual effects were produced by Sean Cochrane at The Vanity. On set visual effects were produced by Jeff Skochko at JMS Special Effects Ltd, Toronto. Sound was produced at Wave Productions. Colourist was Eric Whipp at Alter Ego.

Casting was by Shasta Lutz at Jigsaw Casting.