Bayer Philippines ran a confronting print and outdoor advertising campaign for Saridon analgesics, connecting the medication with serious headaches through troubling scenarios. A woman beating clothes in the laundry has her alter ego behind her laying out the same treatment. The same scenario is played out for a butcher and a carpenter. “For Persistent Headaches”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
Credits
The Saridon headache campaign was developed at BBDO Guerrero/ Proximity Philippines, Manila, by chief creative officer David Guerrero, executive creative director Brandie Tan, creative director Gary Amante, creative director/copywriter Rey Tiempo, art directors Gary Amante and Peepo David, producer Al Salvador, account director Cindy Evangelista, retouchers Vilma Magsino and Oliver Brillantes, photographers Paolo Gripo and Abet Bagay.
This brand is very effective. In just less than 15 minutes my terrible headache is gone. I would recommend this to my friends.