San Francisco Zoo‘s annual “Boo at the Zoo” Halloween night is promoted this year with a spooky classic horror film. Taking inspiration from Hollywood’s 1950s B movies, the campaign encourages viewers to get out of the house. The two nights at the zoo, however, promised more of the creepy crawly theme, with a first-hand look at snakes and owls and a walk through the Creepy Crawly Critter Encounter at the Insect Zoo. The Zoo does request that trick-or-treaters not wear rubber masks as they may frighten the animals.
The Boo at the Zoo ad was developed at Twofifteen Mccann by executive creative director Scott Duchon, art director Ivan Djayaputra, creative director/ copywriter Neil Levy, head of broadcast Tom Wright and agency producer Mandie Bowe.
Play the behind-the-scenes video from Strike Anywhere…