Samsung launched the Galaxy SII mobile phone in France with “Unleash Your Fingers”, a video featuring Los Angeles finger tutting expert JayFunk. Tutting is a contemporary abstract interpretive street dance style modeled after Egyptian hieroglyphics. The term Tutting is derived from the name of the Egyptian pharaoh Tutankhamun. Tutting is performed with attention to the musics’ rhythm by altering the position of the body and limbs in a synchronized, robotic manner.
Click on the image below to play the video in YouTube (HD)
The Unleash Your Fingers ad was developed at Heaven, Paris, by creative directors Arthur Kannas, Martin Hamelin, Simon Loizeau, art director Olivier-Stephane Picard, account director Karine Spencer, working with Clara Autuly, Telecom CRM Manager at Samsung.
Choreographer was Mario Faundez.