Robinsons Imagine Wimbledon

Robinsons, the Britvic soft drink brand, is one of the original sponsors of Wimbledon Tennis Championships. In 2009 Robinsons ran “Imagine”, tying into the time of year when the UK literally goes mad for tennis with the hope that the nation might, one day, have a British winner. The Robinsons Imagine commercial brings the anticipation and excitement to life, showing how the country would react if a Briton were to win Wimbledon. “Robinsons. Part of Wimbledon since 1935”.

Robinsons Imagine Wimbledon win girl

Click on the image below to play the Robinsons Imagine video.

Robinsons Imagine Credits

The Wimbledon campaign was developed at BBH, London, by executive creative director Nick Gill, copywriter Daniel Schaefer, art director Szymon Rose, agency producer Ben Davies and account directors Nick Stringer, Sylvia Pelzer, account planner Nina Rahmatallah and account manager Corina Cuddihy.

Filming was shot by director Benito Montorio via Blink Productions with producer Jimmy Bland and director of photography Antonio Paladino.

Post production was done at Absolute Post, London, by VFX artist Phil Oldham. Editor was Andy McGraw at Cut + Run, London. Sound was produced at Wave Studios by Aaron Reynolds.