Robinsons, the Britvic soft drink brand, is one of the original sponsors of Wimbledon Tennis Championships. In 2009 Robinsons ran “Imagine”, tying into the time of year when the UK literally goes mad for tennis with the hope that the nation might, one day, have a British winner. “Imagine” brings the anticipation and excitement to life, showing how the country would react if a Briton were to win Wimbledon. “Robinsons. Part of Wimbledon since 1935″.
Click on the image below to play the Imagine video in YouTube (HD)
The Wimbledon campaign was developed at BBH, London, by executive creative director Nick Gill, copywriter Daniel Schaefer, art director Szymon Rose, agency producer Ben Davies and account directors Nick Stringer, Sylvia Pelzer, account planner Nina Rahmatallah and account manager Corina Cuddihy.