Robinsons Imagine Wimbledon

Robinsons, the Britvic soft drink brand, is one of the original sponsors of Wimbledon Tennis Championships. In 2009 Robinsons ran “Imagine”, tying into the time of year when the UK literally goes mad for tennis with the hope that the nation might, one day, have a British winner. “Imagine” brings the anticipation and excitement to life, showing how the country would react if a Briton were to win Wimbledon. “Robinsons. Part of Wimbledon since 1935”.

Robinsons Wimbledon Imagine girl

Click on the image below to play the Imagine video in YouTube


The Wimbledon campaign was developed at BBH, London, by executive creative director Nick Gill, copywriter Daniel Schaefer, art director Szymon Rose, agency producer Ben Davies and account directors Nick Stringer, Sylvia Pelzer, account planner Nina Rahmatallah and account manager Corina Cuddihy.

Filming was shot by director Benito Montorio via Blink Productions with producer Jimmy Bland and director of photography Antonio Paladino.

Post production was done at Absolute Post, London, by VFX artist Phil Oldham. Editor was Andy McGraw at Cut + Run, London. Sound was produced at Wave Studios by Aaron Reynolds.

  • Matt Holmes

    It’s great. Why would I share it with anyone though if it’s two years old?

  • Brewster

    Hey Matt in case you hadn’t noticed it’s 3 days until the last day of Wimbledon and Andy Murray’s currently a possibility for the Men’s Final. Robinsons showed the ad in 2010 and is likely to pull it out again. But you don’t have to share this with anyone.