Global surfing brand Rip Curl has released “Rip Curl Live Events”, a free app for iPhone, iPad and Android. The app features ‘Live Stream’ where viewers can watch the television coverage of live events and results on their mobile, allowing fans to stay up to date with ‘Event Status’ that includes surf reports, event start times and forecasts. The Live Events app builds on the success of the Rip Curl surfing app game ‘Live The Search’, launched in October 2010. In January 2011, the app was installed on 100,000 iPhones within a 48-hour period. The app is now available on the iTunes AppStore.
Rip Curl partnered with Virgin Australia for the cross-promotion, which included product placement and outdoor advertising. TMN (Telecomunicações Móveis Nacionais) has come on board as this year’s sponsor of Rip Curl Pro surfing competition, which was held in Portugal this October (15/10/2011).
The Rip Curl Live Events app was developed at LOMAH Studios, Sydney.
“Working closely with the Rip Curl team meant we could incorporate many innovative features, such as data integration to allow for engagement across social media platforms such as Twitter and Facebook, which makes this app very popular with a tech savvy target audience,” says LOMAH Studios creative director Steve Molloy.
“The Rip Curl Live Events app is a very important part of the marketing strategy for our Rip Curl Pro World Tour events,” says Rip Curl International media manager Dane Sharp. “Surfing has a large, enthusiastic and very engaged global audience that live and breath professional surfing, no matter what the time zone they’re always connected,” explains Sharp.
“We have made a lot of effort to complement the features of the iPhone and iPad that we love so much; swipe, zoom, rotate, share and notifications,” adds Rip Curl Group webmaster Brendan Downs. “This is a one-stop-shop for all Rip Curl events.”