Rickard’s Blonde Anticipation

Molson Coors is promoting Rickard’s Blonde, a German style pilsner beer in Canada, with “Anticipation”, a television commercial featuring a slow motion experience in a bar. In Anticipation, real-time and slow-motion footage are meshed seamlessly as punters become slo-mo “anticipators” captivated by a final drop of Rickard’s Blonde beer falling from a tap.

Rickards Blonde Anticipation

Click on the image below to play the Anticipation video.

Anticipation Credits

The Anticipation ad was developed at Crispin & Porter Bogusky, Toronto, by creative directors Darren RIchardson, Michael Murray, Aaron Starkman, copywriter Mike Dubrick, art director Benson Ngo, agency producer Alina Prussky.

Filming was shot by directing collective Common Good from Radke Film Group, Toronto with live action director of photography Eduard Grau, product director of photography Tom Lazarevich.

Editor was Ross Birchall at Bijou Editorial. Senior colorist was Eric Whipp at Alter Ego. Online editor was Sean Cochrane at The Vanity. Music was produced at Apollo Studios by composer Pieter Van Dessel and producer Didier Tovel.