Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a country. Republica Popular do Corinthians. And to guarantee the recognition of Republica Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla action, the presidential sash of Republica Popular do Corinthians was handed over to Brazil’s president Luiz Inácio Lula da Silva.
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Click on the image below to play the Brazilian promo video in YouTube (HD)
The Republica Popular do Corinthians campaign was developed at F/Nazca Saatchi & Saatchi, Sao Paulo, by creative directors Fabio Fernandes and Theo Rocha, creative director/copywriter Eduardo Lima, head of art/art director João Linneu, copywriters Mariana Borga and Pedro Prado, art directors Fabio Brigido and Rodrigo Castellari, illustrators André Maciel, Mauro Ferreira, Flavia Gonzalez, Ricardo Alonso, photographers Caio Guatelli and Bruno Rondinelli, typographers Jomar Farias, Leandro Ferreira, Robson de Vitto and Cibele Fontoura, art buyer Edna Bombini, agency producer Igor Ferreira, programmers Paulo Pacheco and Jefferson Russo, account team André Gustavo, Saulo Sanchez, Camila Hamaoui, Frederico Steinhoff and Mayra Pellegrini, planners Fernand Alphen, Bertrand Cocallemen and Utymo Oliveira, media planners Lica Bueno, Fernanda De Lamare, Sandro Cachiello, Bruno Flocke and Diego Viudes, advertiser’s supervisors Tiago Pinto, Marcio Zorzella and Guilherme Glezer.
Filming was shot by directors Tino+Jones (Airton Carmignani and Ricardo Jones) via Delicatessen Filmes with editor Danilo Abraham, visual effects editor Bruno Garcia, director of photography André Faccioli, motion designers Fernando Lanças and Estevão Puggina. Sound was produced at Satélite Audio by producer/composer Kito Siqueira.