Renault Tests XV de France
Renault, sponsor for France’s national rugby team, the France XV (Les Bleus), ran a television advertising campaign this year starring Renault engineers and French rugby players. In 2010 a series of commercials put the Renault Clio to the test. In 2011 the campaign features the newly named Renault Megane XV de France.
French rugby players Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet are so astounded by the quality and sophistication of the French XV Megane that they aren’t even aware of the centrifuge test that they are undergoing. Click on the image below to play the Tested and Approved video.
The Rugby Test campaign was developed at Publicis Conseil, Paris, by chief creative officer Olivier Altmann, creative directors Emmanuel Lalleve and Florent Imbert, art director Ludovic Marrocco, copywriters Damien Calla and Sergio Alonso, planner Bruno Planty, account supervisor Stephane Gaillard, account mangers Florent Moignard, Benjamin Merllie, Adeline Blanc, working with Renault marketing team Guillaume Josselin, Isabelle Fossecave and Olivier Bourquin.
Post production was done at WAM by producer Pierre Marcus.