eBay is promoting the RedLaser barcode and QR code scanning mobile app with an integrated advertising campaign starring Red (The Laser) Laser. Redd is a high-spirited ‘athletic trainer’, replete with a red sweatband and wristbands and group of friends (actually mannequins), who show consumers how RedLaser can be used and how easy it is. The campaign also encourages people to download and use RedLaser so they can quickly shop for the best deals. The campaign is being distributed on television, through online video and eBay’s RedLaser website and Facebook page. This campaign coincides with the recent release of RedLaser 3.0 for iPhone and RedLaser 2.0.1 for Android™.
Redd invites consumers to play the RedLaser Games, in which participants use the RedLaser list feature to create their own holiday wish list and scan at least five items to add to it. They then click “share” right from the app and e-mail their lists to firstname.lastname@example.org. The sweepstakes began on Black Friday and end on December 23, 2011. Each week one person wins the products listed on Redd’s Holiday Wish List (an Apple® iPhone® 4S, GoPro® HD Helmet Video Camera, Soul Headphones by Ludacris, red adidas® track jacket and case of PopChips™) along with $2,500 for items he or she has selected.
Click on the image below to play the Trying on Jacket video in YouTube (HD)
Click on the image below to play the Totally Bookin’ It video in YouTube (HD)
Click on the image below to play the Bad Muffin video in YouTube (HD)
Click on the image below to play the Super Long and Boring video in YouTube (HD)
Click on the image below to play the Laser Flash Cards video in YouTube (HD)
The Redd the Laser Laser campaign was developed at Swirl, San Francisco.
“We wanted to create a memorable character that would be entertaining but most importantly teach consumers how to use RedLaser,” said Jim DiPiazza, Executive Creative Director at Swirl. “The intent is that every time a person sees a barcode, they will think to RedLaser it.”