Red Energy Australia, the power company owned by Snowy Hydro, has launched an integrated advertising campaign featuring the Living Energy plan. The campaign is centred around a television commercial featuring light grafitti, powered by stop motion and time lapse techniques, and includes cinema, outdoor, print, digital and direct communications material.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
The Living Energy campaign was developed at BoilerRoom, Melbourne, by executive creative director Adrian Pritchard, senior copywriter Simon Wong, senior art director Yan Yan Teoh, agency producer Deanne Pascoe, and account manager Georgia Grigg.