Range Rover Being Henry

Land Rover is continuing The Pulse of The City Evoque Range Rover campaign with “Being Henry”, a new fully interactive film directed by Nick Gordon. The interactive experience provides the viewer with many choices, through the eyes of Henry, played by Leo Fitzpatrick of The Wire, providing 9 different shorelines and 32 unique endings. The variety of choices and consequences that occur ultimately result in the creation of the consumer’s subconsciously chosen Range Rover Evoque. Check out the easter-egg function in the Snooze button in the first scene.

Being Henry Cereals choice

Click on the image below to play the Being Henry video.

Being Henry Credits

The Being Henry campaign was developed at The Brooklyn Brothers, London.

Filming was shot by director/screenwriter Nick Gordon via Somesuch & Co, with producer Lucy Kelly, executive producers Tim Nash and Sally Campbell, director of photography Damian Acevedo, screenwriters James Ponsoldt, Ben Zlotucha, production designer Megan Hutchison. Editor was Andrew Dickler. Post production was done at Prime Focus. Music was composed by Oli Julian, Peter Raeburn, Nick Foster, Luis Almau at Soundtree.

Interactive work was done at Less Rain by creative director/producer Vassilios Alexiou, developers Danilo Figueredo, James Hunt, Derek Michael, Luis Martinez, Marcus Pauli, art director Arnaldo Boico, and producer Owen Wallis.

Audio Post production was done at Pure Soho, Grand Central and Angell Sound.