Pump Make Like Water

New Zealand bottled water brand Pump has brought out an integrated advertising campaign featuring a humorous philosophical approach to life. With the help of a persistent mentor we are taught not only the benefits of water, but also how to act like water to overcome life’s daily problems. The Ways of Water campaign launched online with Facebook (facebook.com/pumpnz) and pump.co.nz where people can learn the seven principles of water, supplemented with television, ambient and outdoor elements. Commercials include Office, Jogger, Shopping, and Bus.

Pump Water is not without Mystery

Ways of Water Credits

The Ways of Water campaign was developed at Saatchi & Saatchi, Auckland, by executive creative director Antonio Navas, creative group head Anne Boothroyd, creative group head/copywriter Slade Gill, creative group head/art director Brad Collett, group account director Simon Wedde, senior account manager Brodie Reid, agency producer Natasha Gill, digital designer Alex Waskiewicz, digital developer Matt Skinner, working with Coca Cola Amatil marketing manager Kylie Gallagher and senior brand manager Angela Broad.

Filming was shot by director Paul Middleditch via Plaza Films, Sydney, with producer Peter Masterton.

Pump Seven Ways of Water