New Zealand bottled water brand Pump has brought out an integrated advertising campaign featuring a humorous philosophical approach to life. With the help of a persistent mentor we are taught not only the benefits of water, but also how to act like water to overcome life’s daily problems. The campaign launched online with Facebook (facebook.com/pumpnz) and pump.co.nz where people can learn the seven principles of water, supplemented with television, ambient and outdoor elements.
Click on the image below to play the Pump Office video in YouTube (HD)
Click on the image below to play the Pump Jogger video in YouTube (HD)
Click on the image below to play the Pump Shopping video in YouTube (HD)
Click on the image below to play the Pump Bus Stop video in YouTube (HD)
The Ways of Water campaign was developed at Saatchi & Saatchi, Auckland, by executive creative director Antonio Navas, creative group head Anne Boothroyd, creative group head/copywriter Slade Gill, creative group head/art director Brad Collett, group account director Simon Wedde, senior account manager Brodie Reid, agency producer Natasha Gill, digital designer Alex Waskiewicz, digital developer Matt Skinner, working with Coca Cola Amatil marketing manager Kylie Gallagher and senior brand manager Angela Broad.