Puma Faas with Rocker, Flex & Groove
Puma has launched the Faas running shoe with an advertising campaign featuring the world’s fastest band, from Jamaica, the world’s fastest country. Rocker, Flex & Groove, a four-piece Kingston outfit, plays on the run, demonstrating the three components of the BioRide technology in the Faas shoe.
Rocker Flex & Groove run, literally, cross country. Click on the image below to play the Blam Blam Blam video in YouTube
Rocker Flex & Groove provide the soundtrack for a van driving through Jamaica. Click on the image below to play the Find the Rhythm of Fast video in YouTube
Puma’s background to the campaign…
“It has been scientifically proven the world over: Jamaicans are fast. We’ve spent the last decade studying what makes this possible. Is it their well-rounded diet of Trelawney yams? Is it because they balance their daily training with victory dance practice? After much time spent with our Jamaican athletes, we found the answer was rather simple. Jamaicans take a simple approach to running. Their routine includes grass tracks and up-hill sprints rather than Alter-G treadmills and speed parachutes. They thrive in natural environments and remind the world that running is nothing more than a desire to be faster and to enjoy the freedom of finding one’s natural rhythm. We kept this in mind as we developed our Faas running shoes. We used a ‘less is more’ approach by removing the bells, whistles, and traditional running shoe reinforcements and replacing them with a new lightweight system called BioRide. This technology has 3 integrated parts, Rocker, Flex, and Groove, that work together to create a more natural running rhythm.”
The Rocker Flex and Groove campaign was developed at Droga5, New York, by creative chairman David Droga, executive creative director Nik Studzinski, executive creative director Ted Royer, copywriter Scott Bell, art director Jesse Juriga, head of integrated production Sally-Ann Dale, senior agency producer Dana May.
Editor was Haines Hall at Spot Welders with executive producer Joanne Ferraro.
Post production was done at The Moving Picture Company, Los Angeles, by colorist Mark Gethin, smoke artists Ben Davidson and Mark Holden, head of production Andrew Bell. Motion Graphics were produced by Charlex.
Rocker, Flex & Groove is played by Jamaican dub poetry band No-Maddz, Sheldon Shepherd, Everaldo Creary, Chris Gordon and Oneil Peart.