Pulp Books in South Africa provide a personal service for customers, searching for appropriate books in response to email enquiries. That service is highlighted in “Read Yourself Interesting”, a print advertising campaign featuring bookcase heads in social settings. “Let us recommend you something”.
Credits
Advertising Agency: Lowe Bull, Johannesburg, South Africa, by creative director Rui Alves, art director Juliet Honey, copywriter Lee Naidoo, with photographer Clive Stewart, stylist Mia Widlake and retoucher Rob Frew.
via Ads of the World
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