Pray Like Its 1987

St Matthew in the City, a church in Auckland, New Zealand, has been supporting the All Blacks fans with a billboard with the words, “Pray Like Its 1987”. The billboard, referring to the All Blacks final victory in the first Cup series, features art work inspired by the Shroud of Turin.

Credits

The 1987 Billboard was developed at TBWA\Whybin\Tequila, Auckland, by executive creative director Andy Blood, copywriter Ryan Price, art director Frank Turner, account manager Ross McWhirter, retoucher Michelle Hong.