Plum Flower Deer

Crush art director Yoho Hang Yue and his wife Queenie, also an art director, have produced a short film about a pair of Plum Flower Deer, (native to parts of China), who are separated by an act of man but are rejoined in spirit. The Plum Flower Deer is one of the most auspicious, divine animals in Chinese culture. The Plum Flower Tree itself has been the subject of innumerable paintings and poems, representing courage and elegance. The film drew on Chinese tradition and art. The film’s closing poem, by 12th century Southern Song Dynasty Chinese poet Lu You, tells of the rebirth of spring and the courage of the plum flower through winter.

Plum Flower Deer


“We wanted to bring this story to life using modern tools, but we wanted to keep the timelessness of the poem intact,” says Yue. “It is an ageless story that draws on the rich legacy of Chinese culture.”

Click on the image below to play the Plum Flower Deer film in YouTube (HD)

“Plum Flower Deer” began in 2009. Originally intended as a piece for F5, a design festival in New York, but was never competed and was not screened there. The film grew and became a rumination about love, hope, the natural world and rebirth. The film took two years to complete and to create it Yoho used After Effects, Cinema 4D and shot elements to create this moving painting.

Credits

Story, Design, modelling and animation were by Yoho Hang Yue, art director at Crush, Toronto, with additional story line and art direction by Queenie Zhu, 3D modelling by Jacques Dell, and production by Gary Thomas. Sound and music were produced at Apollo Studios, with music by Didier Tovel.

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