PlayStation 3 Long Live Play with Michael
Sony has released a new PlayStation 3 commercial depicting video game characters honoring their player. The commercial begins with two soldiers entering a tavern from a dark forest and listening to various video game characters talk about the feats of the player, Michael.
Playstation exclusive characters such as Nathan Drake from Uncharted, Cole MacGrath from Infamous and Solid Snake from the Metal Gear Solid series make appearances. They are joined by cross-platform video game characters such as Ezio Auditore from the Assassin’s Creed series and Simon “Ghost” Riley from Call of Duty: Modern Warfare 2.
The video contains numerous references to video games and franchises, including the different currencies used to pay for entry to the tavern, the weapons stacked against the wall in the entrance, and many background blink-and-you-miss-it cameos.
Click on the image below to play the video.
The Long Live Play campaign was developed at Deutsch, Los Angeles, by creatives Josh Fell, Ryan Rickey, Mike Bryce, Shannon McGlothin, Jason Elm and Sam Bergen, and agency producer Marisa Wasser.
Filming was shot in Prague by director Simon McQuoid at Imperial Woodpecker with producers Jitka Fridrichova, Anita Wetterstedt, director of photography Jan Velicky. Local production was by Unit + Sofa, Prague.
Editor was Steve Gandolfi at Cut + Run, Los Angeles.
Post production was done at The Mill, Los Angeles.