Pink Ribbon, the annual magazine dedicated to the breast cancer awareness cause, is being promoted this year with a stop motion animated commercial using artwork from the magazine itself. A woman cycles and walks through a cityscape, interacting with pedestrians around her as she goes about her shopping. All of a sudden her world disappears. A new world appears, this time including the cover of the 2011 edition of Pink Magazine.
Click on the image below to play the Pink Magazine video in YouTube (HD)
The theme of this eighth edition Pink Ribbon is “Moves”, motivating readers to get moving, for the foundation, for themselves and those around them. Articles include a look at the Dutch Cancer Institute at Antoni van Leeuwenhoek University Hospital, showing what happens when patients go into hospital for chemotherapy. The magazine is now available at the newsagent, supermarket, Etos, bookstores, or ordered online at www.pinkribbon.nl.
The Pink Ribbon Magazine campaign was developed at DDB Amsterdam by Menno Schipper, Nils Taildeman and Thom van Rijckevorsel, producers Nikki Haighton and Yuka Kambayashi.
Filming/animation was by director/ paper master/ animator/ illustrator Sven Jansen, Sevenmine, animation assistant/director of photography/editor/grader Joris Blomjous.
Music is “All I Want Is You”, by Barry Louis Polisar, Sony Music.
Click on the image below to play the video in YouTube (HD)