Pinacoteca Art Museum for The Curious

The Pinacoteca do Estado de São Paulo (Pinacoteca Art Museum), an art museum run by the São Paulo government, is encouraging visitors to check out the new exhibits on display in “Aos Curiosos” (For the Curious), an integrated advertising campaign launched by F/Nazca Saatchi & Saatchi. “Le Curiosism”, a French language television commercial, sets out the manifesto for the campaign, inviting you to “satiate your feline” by visiting the museum. The museum itself has set out displays in ways that appeal to the curious at heart, peeking through keyholes, looking under wraps, peering through periscopes and portholes.

Pinacoteca Art Museum La Curiosite a tue le chat - headstone

Click on the image below to play the Curiosism commercial.

Click on the image below to play the Aos Curiosos Part I video.

Click on the image below to play the Aos Curiosos Part II video.

Pinacoteca Art Museum Credits

The For the Curious campaign was developed at F/Nazca Saatchi & Saatchi, São Paulo, by executive creative director Fabio Fernandes, creative director/copywriter Eduardo Lima, art director Bruno Oppido, copywriters Romero Cavalcanti and Mariana Borga, head of art João Linneu, agency producers Adriano Costa and Marcio Leitão, working with Pinacoteca marketing managers Marcelo Araujo and Camila Sampaio.

Filming was shot by directors/editors Jones+Tino via Delicatessen Filmes, Sao Paulo.

Music was produced at Satelite Audio.