Pictionary Quick Draw Wins

Mattel’s Pictionary board game is profiled in “Quick Draw Wins”, a set of three magazine/newspaper print advertisements from Malaysia, winner of a Gold Press Lion at Cannes International Festival of Creativity. The campaign, featuring illustrations by Malaysian comics illustrator Milx (Mahathir Buang), show a jet fighter, wrestler and t-rex dinosaur each outdone by a simply drawn character.

Credits

The Quick Draw Wins campaign was developed at Ogilvy Malaysia, Kuala Lumpur, by chief creative officer/executive creative director/art director Gavin Simpson, creative director/art director Tan Chee Keong, art director Yee Wai Khuen, copywriter Adam Chan and Donevan Chew, account manager Sharon Khor, account supervisors Amy Yep and Joanne Lee, with illusration by Milx, photography by Studio DL, and typography by Lian Ee Wern.