PIAF, the Prague International Advertising Festival, held on May 11 and 12, is calling for creative entries, with a deadline of March 25. This year’s call for entries takes the theme, “Where Bad Ideas Go To Die”, with a poster advertising campaign focusing on creative agencies around the world. The PIAF armoured bird appears on posters featuring the offices of creative agencies in the USA, the United Kingdom, Spain, France and Brazil, with a threat personally addressed to creative directors. “Yeah that’s right John. We know where you live. Or at least where your pets think you live. What comes next is up to you. Only the best survive”. The site, wherebadideasgotodie.com, provides a chilling implementation of the theme, showing creatives being destroyed for their bad ideas. It will be interesting to see how agencies respond. Threat is not usually a great incentive for creative competition.
Eight posters here are addressed to Jessica Dierauer, executive producer of music and creative content at Young & Rubicam, New York, Nik Studzinski, co-executive creative director at Droga5, New York, Marcello Serpa, executive creative director at AlmapBBDO, Sao Paulo, André Laurentino, creative director at TBWA London, John Allison, creative director at Fallon, London, Frédéric Temin, creative director at Marcel Paris, Alberto Astorga, executive creative director at DDB Barcelona, and Chris Garbutt, executive creative director at Ogilvy & Mather Paris.
The Bad Ideas campaign was developed at Y&R, Prague, by chief creative officer Jaime Mandelbaum, head of art Marco “Eddie” Antonio do Nascimento, copywriter Conor Barry, art director Thiago Jacon, account director Esther Gibbons, account executives Karolina Vlasakova and Filip Schleif.
Photography was by Michael Bae, Will Wintercross, Thiago Jacon and Marco Antonio do Nascimento with retouching done at Playground, Prague.