Philips Wake Up Challenge

Philips is promoting the Philips Wake-Up Light in an integrated advertising campaign launched by DDB Amsterdam. The Philips Wake-Up Challenge, online on Facebook, invites visitors to try out a new approach to mornings, using light rather than sound to get wake up. The site includes a quiz designed for those who struggle with mornings, each ending with an archetypal video. The campaign, running through to October 7, provides the opportunity to be one of the 500 people who test out the new light, connecting up with an iPhone and Facebook profile.

Philips Morning Person Wake Up Challenge - Cow


Click on the image below to play the Morning Person video in YouTube (HD)

Click on the image below to play the Snoozer video in YouTube (HD)

Click on the image below to play the Grump video in YouTube (HD)

Click on the image below to play the Grunter video in YouTube (HD)

Click on the image below to play the Zombie video in YouTube (HD)

Click on the image below to play the Early Bird video in YouTube (HD)

Click on the image below to play the Corpse video in YouTube (HD)

Click on the image below to play the Chirpy video in YouTube (HD)

Credits

The Wake Up Challenge was developed at DDB Amsterdam and Tribal DDB Amsterdam by creative director Paul Fraser, copywriters Paul Fraser, Yumi Ichida, art directors Mariota Essery, David Navarro, Chris Barton, Kevin Yaun account team Sandra Krstic, Nick Bassermann, planner Antoinette Hoes, producer Robert Roosenstein, project manager Sophie Rhys Evans, executive creative director Chris Baylis.

PR was managed at OneVoice by associate director Michael Young, account director Holly Kenyon, account manager Emily Pendleton.

Filming for the seeding video and morning archetypes campaign was shot by director Luc Schurgers via MiniVegas with executive producer Maarten Boon and producer Vincent Lindeboom. Documentaries were produced at Revolver Media by director Stian Smestad, executive producer Raymond van der Kaaij.

Digital work was done at MediaMonks, Keytoon Animation Studio S.L., and Element Interactive Mobile BV.