Peugeot UK is promoting the Peugeot 207 S2000 rally car in “Child’s Play”, a television commercial connecting the rough and tumble of children’s automobile play with the challenges of the rally. The ad connects viewers to “Tour De Floor”, an interactive experience on the Peugeot UK Facebook page. Visitors to the site enter the race around the house by uploading a photograph and entering a name.
Click on the image below to play the video in YouTube (HD)
Check out Guy Wilks as he speeds his Peugeot 207 S2000 round the house in the Tour de Floor! Click on the image below to play the video in YouTube (HD)
The Child’s Play ad was developed at Euro RSCG London by creative director Dominic Gettins, copywriter Harry Stanford, art director Mike Insley, agency producer Jodie Sibson Potts.
Editor was Eve Ashwell at Final Cut.
Music is “Only Playing”, performed by “Charlie / I”.