Peugeot has launched “Beware the Consequences of Envy”, an integrated media campaign focused on the UK providing a thrilling “whodunit” that will earn one lucky sleuth the keys to a brand new Peugeot 207 ENVY special edition. Of all the seven deadly sins, envy is perhaps the most destructive and this certainly proves the case in the campaign, which sees the owner of the latest Peugeot 207 ENVY attract the wrong sort of attention from green-eyed colleagues, friends, family and neighbours. Matters come to a head in spectacular fashion in the middle of the night in the TV ad but mystery surrounds the whole affair. Just like the best soap operas, we see and hear tantalising snippets without ever getting quite enough to uncover the culprit. Whodunnit material launched on the Peugeot UK Facebook page reveals clues that will help contestants compete for their own Peugeot Envy.
Click on the images below to play the Envy commercial, teaser and behind the scenes video.
Visitors to Peugeot’s Facebook page can weigh up the evidence and ‘vote’ for a series of suspects. Those picking correctly will be entered into a prize draw to win a Peugeot 207 ENVY.
The Envy WHodunnit campaign was developed at Euro RSCG London and Euro RSCG 4G by creative director Matt Watts, associate creative director Ingo Auer, copywriters Ben Clapp and Ben Gough, art director Russell Schaller and agency producer Sophie Horsley.
Music was by Major Tom.