Pepto-Bismol® is a medicine designed to relieve five stomach problems: heartburn, nausea, indigestion, upset stomach, and diarrhea. No matter what your belly woes, Pepto has you covered. The brand is being promoted online in Piñata Smash, an online interactive advertising campaign in which viewers choose their own form of obliteration. Visitors to the Pepto-Bismol YouTube channel were given the ability to select a piñata and the way you wish to destroy it, followed by a customized video. If you’ve ever wondered what it looks like to ninja chop or pummel a piñata with a brick, your wait is over. The campaign was promoted through Facebook and Twitter social media.
Click on the image below to play the Ninja video in YouTube (HD)
Click on the image below to play the Kali Muscle video in YouTube (HD)
Click on the image below to play the Mariachi Smash video in YouTube (HD)
The Piñata Smash was developed at Publicis, New York, by group creative director Joseph Johnson, creative directors Carlos Figueiredo and Galen Bernard, copywriter Zoe Bell, director of broadcast production Nadia Blake and producer Drew Putzel.
Filming was shot by director Amir Farhang via Uber Content with executive producers Phyllis Koenig and Preston Lee, head of production Steve Wi, producer Tom Lowe.
Editor were Sean McGrath and Jon Marinas at Cutting Room, New York, with producer Kristine Polinsky.
Music was produced at Amber Music, New York, by executive producer Michelle Curran and associate music producer Jennie Armon.