Penguin Rough Guide Coin Landscapes

The Penguin Books Coin Landscapes advertising campaign for the Rough Guide budget travel guide series has won Best in Show in the Press category at the Asia Pacific Advertising Festival (Adfest) held in Thailand, March 17 – 19. Mountains, Roads and Landmarks are presented with coins, symbolising the ability of tourists to travel on a low budget.

Penguin Rough Guide Coin Mountains

Penguin Rough Guide Coin Landmarks

Penguin Rough Guide Coin Road


The Rough Guide Budget Travel Guide campaign was developed at DDB Singapore, Singapore, by chief creative officer Neil Johnson, executive creative director/copywriter Joji Jacob, associate creative director / art director Thomas Yang, photographer Louis (Chew Wei Kian), retoucher Chew Peng at Stardust Imaging, Singapore.

Filed under: Penguin Books, Print