Peace Shadow in Japan

The Peace Shadow Project, an interactive online campaign campaigning for a world without nuclear weapons, was recognised with the Grand Lotus at the Asia Pacific Advertising Festival (Adfest) on March 18-19, 2011. Inspired by a visit to the Hiroshima Peace Memorial Museum as a child, Tatsuo Miyajima later in life gathered together a group of fellow artists to develop an online movement focused on the shadows left by victims of the bombing of Hiroshima and Nagasaki. The site includes photography and stories of survivors, and provides visitors with an opportunity to use their webcams to contribute their own shadow, signature and message.

Peace Shadow Project


Peace Shadow Project

Peace Shadow Project

Peace Shadow Project

Peace Shadow Project

Peace Shadow Project

Peace Shadow Project

Click on the image below to play the Introduction video (English) in YouTube (HD)

Click on the image below to play the Introduction video (Japanese) in YouTube (HD)

Click on the image below to play the Tatsuo Miyajima video in YouTube (HD)

Click on the image below to play the Maki Ueda video in YouTube (HD)

Credits

The Peace Shadow project was developed at Hakuhodo, Tokyo, and Bascule, Tokyo, by artist Tatsuo Miyajima, creative director/copywriter Tsubasa Oyagi, art director Rikako Nagashima, interactive planner Seiichi Okura, web director Kampei Baba, photographer Kenichi Muramatsu, English copywriter Shoko Akutagawa, producer Hideaki Hamatani, film director Suguru Takeuchi, narrator Miu Sakamoto, musician Go Taneda, sound designer Shojiro Nakaoka, editor Soken Ito, promotion planner Takeshi Muro, and communication planner Haruhiko Tanabe.

The site was supported by Fujifilm, Hiroshima Peace Memorial Film, Amana Group, Tyo, HiCom and Art It.

Filed under: Commercials, Interactive

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