Panasonic is running an integrated advertising campaign in Brazil promoting the Lumix range of digital cameras. Soccer star Neymar appears in television commercials and print advertisements encouraging interaction on the Brazilian Lumix Facebook page. A life size replica of Neymar (Neymarzinho) was taken on tour around popular shopping centres, giving fans a chance to have their photograph taken with the soccer star. Print advertisements, “Graffiti” and “Life” encourage photographers to capture and share moments of their lives on Facebook.
“Lumix is Panasonic. Your life as you’ve never seen it before. Shooting pictures is part of your life. And being unique is part of you. With the Panasonic Lumix line, you have the best technology to capture life as you’ve never seen it before. Then just share your pictures at facebook.com/lumix.pansonic.br”
Click on the image below to play the Neymar commercial in YouTube (HD)
Click on the image below to play the making of the Neymarinho video in YouTube (HD)
The Lumix is Panasonic campaign was developed at M&C Saatchi F&Q, São Paulo, Brazil, by creative directors Alexandre Manisck and Virgílio Nevesart, associate creative director Paschoal Fabra Neto, art director Daniella De Carlo, copywriter: Ovídio Ferreira, account executives Tatiana Helmer, Eric Oliveira, Eduardo Trench and Fernando Quinteiro.