Frucor is running an integrated advertising campaign for V Energy Drink in New Zealand and Australia featuring a paintball machine used to decorate urban walls. The Starts with V campaign involves a team of artists, 840 paintball barrels, a huge truck, and a MASSIVE green button. The campaign is being promoted in a television commercial, and online through the Republic of V Twitter page and V Energy NZ Facebook page. Visitors to the Starts with V site are able to submit their own street art designs using the virtual paintball machine, competing each week for a case of V energy drink. A live action display of the Paintball Machine’s powers will be presented in what is currently a secret location in New Zealand, identified on Facebook Events.
Click on the image below to play the Starts with V commercial in YouTube (HD)
Check out extended footage of the V Paintball Machine firing 840 paintballs in hi-def, super slow motion. It’s a thing of beauty. Click on the image below to play the video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
Credits
The Paintball campaign was developed at Colenso BBDO, Auckland.
Production was provided by The Sweet Shop, Auckland.
