Paintball Art Starts With V

Frucor is running an integrated advertising campaign for V Energy Drink in New Zealand and Australia featuring a paintball machine used to decorate urban walls. The Starts with V campaign involves a team of artists, 840 paintball barrels, a huge truck, and a MASSIVE green button. The campaign is being promoted in a television commercial, and online through the Republic of V Twitter page and V Energy NZ Facebook page. Visitors to the Starts with V site are able to submit their own street art designs using the virtual paintball machine, competing each week for a case of V energy drink. A live action display of the Paintball Machine’s powers will be presented in what is currently a secret location in New Zealand, identified on Facebook Events.

V Paintball Machine

Click on the image below to play the V Paintball Machine commercial in YouTube

Check out extended footage of the V Paintball Machine firing 840 paintballs in hi-def, super slow motion. It’s a thing of beauty. Click on the image below to play the video.

Click on the image below to play the behind-the-scenes video.

V Paintball Machine
V Paintball Machine Gallery
V Paintball Machine Gallery
V Paintball Machine
V Paintball Machine

V Paintball Credits

The V Paintball campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, digital creative director Aaron Turk, deputy creative director Karl Fleet, art director Sam Dickson, copywriter Graeme Clark, group account director Gareth Collins, senior account director Tim Ellis, account director Cate Stuart-Robertson, senior account managers Stefanie Robertson and Shailei Forrester, agency producer Nigel Sutton, planner James Hurman, digital producer Haydn Thomsen, working with Frucor Beverages V marketing team Iaan Buchanan and Lesley Knight.

Filming was shot by director Noah Marshall via The Sweet Shop, Auckland, with producer Tony Whyman.

Digital work was done at The Rumpus Room. Sound was produced at Human Worldwide.

Post production was done at Perceptual Engineering by editor Tim Mauger and VFX artist Puck Murphy.