Orangina Find Your Originals
Orangina is celebrating its 75th anniversary in 2011. As Orangina has been ‘Original by Nature’ ever since the first day of its existence, the brand created for this occasion ‘Show Your Originals’ – a Facebook application that shows you your very own Originals. Facebook has been around since 2004, and there’s a good chance that you forgot who first interacted with you on Facebook. Thanks to ‘Show Your Originals’, you can now discover your Originals at the touch of a button. The application creates a list of your top 10 Facebook friends who gave you your first likes, posts and comments, sorted by date. As a souvenir, you can save a picture of these friends in your photo album, so your friends can also see if they made it into your top 10 Originals.
The campaign will be launched in Europe, Asia and Africa enabling Orangina fans all over the world to discover their Originals and get back in touch with old friends.