Orange Cineday Hussars
Orange France is running “Hussards”, a commercial masquerading as a film trailer, promoting Cineday. Every Tuesday Orange customers can invite the person of their choice to attend a movie with them. “Hussards” (Hussars) presents a Seabird Pictures period piece film in which two brothers fall out with each other but are reunited in war. We discover that there’s a guy in a green top, following around the key character Guillaume, who doesn’t fit the period. All is revealed at the end. It’s Fred, an Orange customer.
Click on the image below to play the Hussars trailer.
The Hussars ad was developed at Publicis Conseil Paris by chief creative officer Olivier Altmann, creative director Fabrice Delacourt, creative director Olivier Desmettre, copywriter Patrice Lucet, art director Philippe Boucheron.
Filming was shot by director Antoine Bardou-Jacquet via Partizan, Paris, with director of photography Glynn Speeckaert and producer Andrea Chadimova and photographer Alzbeta Jungrova at Stillking Films.
See photos from the shoot on Stillking’s Facebook page.