Orange the telecommunications company is rewarding new and upgrading Pay As You Go customers who purchase a new phone for £30 or over with a free Christmas gift box. Filled with free festive treats, including stylish Angle & Curve headphones (RRP £60), the offer is available to UK customers who buy directly with Orange in-store, online or via telesales. The offer, available from 7 November to 24 December 2011, is being promoted with an advertising campaign featuring phone heads talking about headphones. The television and online video campaign is supported by print, tactical outdoor and online.
In Earmuffs, you see one of the phone heads wearing the headphones and discussing the fact that not only do they keep you warm but they play music too. He wonders what they will think of next? How about a telephone shaped like a head? Click on the image below to play the Earmuffs video in YouTube (HD)
Click on the image below to play the Shouty video in YouTube (HD)
Click on the image below to play the Cuckoo video in YouTube (HD)
The Orange Christmas campaign was developed at Fallon , London, by creative partner Santiago Lucero, creative director/art director: Gui Borchert , creative director/copywriter John Cherry, copywriters Sam McCluskey and Becca Pottinger, agency producer Tracy Stokes, group account director Katrien de Bauw , account director Lulu Skinner , planner David Buckley, working with Orange senior advertising manager Noël Cottle.
Filming was shot by director Tim Godsall via Biscuit Filmworks UK, London, with producer Kwok and director of photography Stephen Keith Roach . Editors were Joe Guest and Ed Cheeseman at Final Cut, London .
Media was handled at MEC by planners James Caig and Sarah Matthews.