Only the Brave Foundation, an organisation set up by Diesel founder Renzo Rosso, is focused on inspiring and mobilizing the world’s youth to join the fight to help end extreme poverty in Africa and around the world. OTB is raising awareness through an animated manifesto film, and an interactive online exploration of a village in Mali.
In 2009, the Only The Brave Foundation first partnered with Millennium Promise, which oversees the Millennium Villages Project in partnership with the Earth Institute at Columbia University and UNDP, for the development of an Only The Brave Millennium village – a 20,000 inhabitants village in Mali called Dioro. Click on the image below to play the OTB Mali Village video in YouTube (HD)
The Only The Brave Foundation campaign was developed at Antidote, London, by creative director Tim Ashton, art directors Tom Rowe and Laura Sullivan, copywriter Henry Chilcott, planner Paul Shearman, producer Selina Dey and account manager Tom Moore.
Filming/animation was shot by director/creative director Jonathan Notaro via Brand New School, London, with executive producer (London) Kayt Hall, executive producer (New York) Devin Brook, managing director Danny Rosenbloom, producer Madison Brigode, associate producer Zoe Beyer, designers Stephen Kelleher, Sol Linero and Damien Correll, 2D animation team Andy Mastrocinque and Dave Rasura.
Music and sound were produced at Human Worldwide by composers Matthew O’Malley and Gareth Williams, and producer Millie Munro.