Microsoft promoted online security, the unique benefit provided by the IE8 internet browser, in “The Dot Cons”, an ambient, television and online advertising campaign centred around offline scams. Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank, the Greater Offshore Bank & Trust, The Inheritance Store, and a charity for a Nigerian “prince” in New York’s financial district, each operating just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information. Every encounter was documented using hidden cameras and edited into “The Dot Cons”, a web video and TV spots for Internet Explorer 8. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
Click on the image below to play The Dot-Cons video in YouTube (HD)
Click on the image below to play The Inheritance Store video in YouTube (HD)
Click on the image below to play the The Great Offshore Bank & Trust Part 1 video in YouTube (HD)
Click on the image below to play the The Great Offshore Bank & Trust Part 2 video in YouTube (HD)
The Online Scams Taken Offline campaign was developed at Crispin Porter + Bogusky, Boulder, by chief creative officers Rob Reilly, Andrew Keller, Jeff Benjamin, group creative director Tim Roper, creative directors Dave Steinke, Mark St. Amant, Justin Ebert, Dj Pierce, Caprice Yu, Tim Geoghegan, art directors DJ Pierce, Slava Morshch, copywriters Justin Ebert, Ian Falcon, planner Graham Furlong, executive integrated producer Chris Kyriakos, content supervisor Alex Kayneaccount supervisor Ryan Skubic, management supervisors Kate Higgins and Ben Haynes.