One Show Winners 2011

Here’s the list of winners of Gold, Silver and Bronze Pencils presented at the 2011 One Show Awards held in New York this month in association with Creative Week NYC. The One Show is run by The One Club, an American non-profit organization focused on excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design, and One Show Interactive.

One Show Gold Pencil


Nike Write The Future

One Show

Best of Show was Nike’s Write the Future campaign, by Wieden+Kennedy, Amsterdam

01A: Newspaper: Full Page or Spread – Single: Chupa Chups, DDB, Paris, Bronze
01A: Newspaper: Full Page or Spread – Single, Batelco, Batelco Directory – Hospital, FP7/BAH, Dubai, Silver
02A: Magazine: Full Page or Spread – Single, Batelco, Batelco Directory – Hospital, FP7/BAH, Dubai, Silver
02A: Magazine: Full Page or Spread – Single, RollingStone Magazine, Copy on Campaign – Motif: Baby, Ogilvy, Frankfurt, Bronze
02B: Magazine: Full Page or Spread – Campaign, Billboard, Music. See what it’s made of., AlmapBBDO, Sao Paulo, Silver
02B: Magazine: Full Page or Spread – Campaign, LEGO, Builders of Tomorrow, Serviceplan Gruppe , Munich, Bronze
02B: Magazine: Full Page or Spread – Campaign, Magazine Go Outside, Go Outside, Talent Comunicacao e Planejamento, Sao Paulo, Silver
03B: Small Space – Campaign, Microsoft Corporation Xbox Resident Evil 5, Zombieland, Y&R, Dubai, Bronze
04A: Out of Home – Single, TVNZ, Dog Fight, Colenso BBDO, Auckland, Bronze
04A: Out of Home – Single, SUPOR, Supor Non-Stick Pans Giant Wok, Leo Burnett, Shanghai, Silver
04A: Out of Home – Single, Videocon Mobile Phones, The Cascade of Books, McCann Worldgroup, Mumbai, Silver
04A: Out of Home – Single, Target, Target Kaleidoscopic Fashion Spectacular, Mother, New York, Gold
04B: Out of Home – Campaign, Billboard, Music. See what it’s made of., AlmapBBDO, Sao Paulo, Silver
04B: Out of Home – Campaign, Bing with Jay-Z, Decode Jay-Z with Bing, Droga5, New York, Gold
04B: Out of Home – Campaign, IBM, LOTUS T5, OgilvyOne, London, Bronze
06A: Collateral: Posters – Single, RollingStone Magazine, Copy on Campaign – Motif: Road Crossing, Ogilvy Frankfurt, Frankfurt, Bronze
06A: Collateral: Posters – Single, Panini Verlags, MAD light bulb, Serviceplan Gruppe , Munich, Silver
06B: Collateral: Posters – Campaign, Volkswagen, Hands-free parking. (Tiguan), AlmapBBDO, Sao Paulo, Bronze
06B: Collateral: Posters – Campaign, Billboard, Music. See what it’s made of., AlmapBBDO, Sao Paulo, Gold
06B: Collateral: Posters – Campaign, LEGO , Builders of Tomorrow, Serviceplan Gruppe, Munich, Silver
06C: P.O.P and In-store – Single, Diesel, Fall/Winter 2010 Be Stupid Manifesto, Anomaly, New York, Silver
06C: P.O.P and In-store – Single, Goertz 17 , Goertz 17 Shoelace Box, kempertrautmann , Hamburg, Bronze
06C: P.O.P and In-store – Single, Burger King, Whopper Face, Ogilvy Brasil, Sao Paulo, Gold
06D: P.O.P and In-store – Campaign, Nestle South Africa, Mom’s Secret, JWT, Johannesburg, Silver
06D: P.O.P and In-store – Campaign, Sir Richard’s Condom Company, Suggested Retail, TDA_Boulder, Boulder, Bronze
06E: Promotion , Burger King, King Pillowcase, Crispin Porter + Bogusky, Boulder, Silver
06E: Promotion , Melbourne Writers Festival, Stories From The Street, JWT Melbourne, Richmond, Bronze
06E: Promotion , Goertz 17 , Goertz 17 Shoelace Box, kempertrautmann , Hamburg, Bronze
06E: Promotion , James Ready, James Ready Cap Recall, Leo Burnett, Toronto, Gold
07B: Public Service: Newspaper or Magazine – Campaign, AT&T, LAST TEXTS – AT&T Anti-Texting & Driving Print Campaign, BBDO, New York, Bronze
07B: Public Service: Newspaper or Magazine – Campaign, Donate your Garbage, Scale, Lew’Lara\TBWA, Sao Paulo, Silver
07B: Public Service: Newspaper or Magazine – Campaign, Amnesty International, Human Rights, Walker, Zurich, Silver
07C: Public Service: Outdoor and Posters – Single, Human Rights Watch, Burma, JWT, New York, Silver
07C: Public Service: Outdoor and Posters – Single, Bar Aurora e Boteco Ferraz, $73,000 BarTab, Ogilvy Brasil, Sao Paulo, Gold
07D: Public Service: Outdoor and Posters – Campaign, Environment Friends, Save, Contract Advertising, New Delhi, Silver
07E: Public Service: Collateral – Single, Guide Dogs Australia, Support Scent, Clemenger BBDO, Melbourne, Silver
07E: Public Service: Collateral – Single, WWF Deutschland, Save as WWF, Jung von Matt, Hamburg, Gold
07E: Public Service: Collateral – Single, Amnesty International, Death Penalty Candles, TBWA\Paris, Boulogne Billancourt, Bronze
07F: Public Service: Collateral – Campaign, Save the Children Sweden, Christmas Bargains, Lowe Brindfors, Stockholm, Silver
07G: Public Service: Radio – Single, Aids Task Force, Get Tested Project, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Silver
07I: Public Service: Television – Single, Ad Council, “The Bird”, Kirshenbaum Bond Senecal + Partners, New York, Bronze
07I: Public Service: Television – Single, Topsy Foundation, Selinah, Ogilvy, Johannesburg, Gold
07J: Public Service: Television – Campaign, AT&T, LAST TEXTS – AT&T Anti-Texting & Driving TV Campaign, BBDO, New York, Silver
07J: Public Service: Television – Campaign, UNICEF, Screen Off Campaign, Lowe Indonesia, Jakarta, Gold
08A: Radio – Single, Chemmart Pharmacy, Hoarse Whisperer, JWT, Melbourne, Bronze
08A: Radio – Single, Bacardi, Pregnant/Not Pregnant, Prolam Y&R, Santiago, Silver
08B: Radio – Campaign, SKY Television, Rothko, Pollock, Van Gogh, DDB New Zealand, Auckland, Bronze
08B: Radio – Campaign, Dos Equis, Dos Equis Radio, Euro RSCG, New York, Gold
08B: Radio – Campaign, Bacardi, Its Always Time For a Bacardi, Prolam Y&R, Santiago, Silver
09A: Television: Over :30 – Single, Selleys, 3 in 1, Belgiovane Williams Mackay, Ultimo, Silver
09A: Television: Over :30 – Single, Jameson, Fire, TBWA\Chiat\Day, New York, Bronze
09A: Television: Over :30 – Single, Nike, Write the Future, Wieden+Kennedy, Amsterdam, Gold
09A: Television: Over :30 – Single, Land Rover, Sword Collector, Young & Rubicam, New York, Bronze
09C: Television: :30/:25 – Single, FedEx, Exchange Student, BBDO, New York, Silver
09C: Television: :30/:25 – Single, Volkswagen, The Force, Deutsch LA, Los Angeles, Bronze
09C: Television: :30/:25 – Single, Allstate Insurance, GPS, Leo Burnett, Chicago, Silver
09C: Television: :30/:25 – Single, Old Spice, Questions, Wieden+Kennedy, Portland, Gold
09D: Television: :30/:25 – Campaign, ESPN, This is SportsCenter, Wieden+Kennedy, New York, Bronze
09E: Television: :20 and Under – Single, Old Spice, Boat, Wieden+Kennedy, Portland, Bronze
09G: Television: Commercials of var. length – Campaign, Allstate Insurance, Mayhem, Leo Burnett, Chicago, Silver
09G: Television: Commercials of var. length – Campaign, Old Spice, Old Spice NFL, Wieden+Kennedy, Portland, Gold
09H: Television: Under $80K Budget – Single, Hot Wheels, Cops & Robbers, Ogilvy Malaysia, Kuala Lumpur, Silver
10A: Cinema – Single, Google, Potato 3D, BBH and Google Creative Lab, New York, Bronze
10A: Cinema – Single, Puma, HardChorus, Droga5, New York, Silver
10A: Cinema – Single, IKEA, Trailer, Leo Burnett, Hong Kong, Silver
10A: Cinema – Single, Nike, Write the Future, Wieden+Kennedy, Amsterdam, Gold
11A: Branded Content – Single, DC Shoes, Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground, Mad Media, Oceanside, Silver
11A: Branded Content – Single, Renault UK Ltd, The Megane Experiment, Publicis London, London, Bronze
11A: Branded Content – Single, Gatorade, REPLAY Season 2, TBWA\Chiat\Day, Los Angeles, Gold
11B: Branded Content – Campaign, THE METROPOLITAN POLICE, Who Killed Deon?, Abbott Mead Vickers BBDO, London, Bronze
11B: Branded Content – Campaign, AT&T, The Last Text Integrated Campaign, BBDO, New York, Bronze
12A: Non-Broadcast – Single, Sony Electronics, Sony “The Rocket Project: We Have Lift-off”, 180LA, Santa Monica, Bronze
12A: Non-Broadcast – Single, Philips, The Gift, DDB, London, Silver
12A: Non-Broadcast – Single, Volkswagen, The Force, Deutsch LA, Los Angeles, Gold
12A: Non-Broadcast – Single, Nokia, Own Voice, Wieden+Kennedy/glue Isobar, London, Bronze
12A: Non-Broadcast – Single, POWA, Neighbours, Ogilvy, Johannesburg, Silver
12A: Non-Broadcast – Single, Opposition to Prop 8, Devin & Glenn, Saatchi & Saatchi, New York, Gold
12B: Non-Broadcast – Campaign, Google, Chrome Speed Tests, BBH and Google Creative Lab, New York, Gold
12B: Non-Broadcast – Campaign, Philips, Parallel Lines, DDB, London, Silver
13A: Innovation in Advertising – Single, Guide Dogs Victoria, Support Scent, Clemenger BBDO, Melbourne, Bronze
13A: Innovation in Advertising – Single, WWF Deutschland, Save as WWF, Jung von Matt, Hamburg, Gold
13A: Innovation in Advertising – Single, IBM, Watson, Ogilvy, New York, Silver
13A: Innovation in Advertising – Single, Innovative Thunder, Pay With A Tweet, R/GA, New York, Bronze
13B: Innovation in Advertising – Campaign, 4th Amendment Wear, Metallic Ink Underclothes, 4th Amendment Wear, Boulder, Gold
13B: Innovation in Advertising – Campaign, Volkswagen Sweden, Speed Camera Lottery, DDB, Stockholm, Bronze
13B: Innovation in Advertising – Campaign, Bing with Jay-Z, Decode Jay-Z with Bing, Droga5, New York, Gold
13B: Innovation in Advertising – Campaign, James Ready, James Ready Cap Recall, Leo Burnett, Toronto, Silver
13B: Innovation in Advertising – Campaign, Gatorade, Gatorade Replay, TBWA\Chiat\Day, Los Angeles, Gold
14A: Integrated Branding Campaign, Metro Publishing Hong Kong Limited, Future Daily on April Fool, McCann Worldgroup, Hong Kong, Silver
14A: Integrated Branding Campaign, IBM, Watson, Ogilvy , New York, Bronze
14A: Integrated Branding Campaign, Toyota Motor Sales, Inc., NASCAR Sponsafier II 360 Campaign, Saatchi & Saatchi LA, Torrance, Bronze
14A: Integrated Branding Campaign, Gatorade, Gatorade Replay, TBWA\Chiat\Day, Los Angeles, Gold
14A: Integrated Branding Campaign, Nike, Write the Future, Wieden+Kennedy, Amsterdam, Gold
14A: Integrated Branding Campaign, Old Spice, Smell Like a Man, Man, Wieden+Kennedy, Portland, Gold
14A: Integrated Branding Campaign, Levi’s Strauss & Co, Levi’s Work Wear Campaign, Wieden+Kennedy, Portland, Silver
15A: Experiential – Single, James Ready, James Ready Cap Recall, Leo Burnett, Toronto, Bronze
15A: Experiential – Single, Target, Target Kaleidoscopic Fashion Spectacular, Mother, New York, Silver
15A: Experiential – Single, Old Spice, Response Campaign, Wieden+Kennedy, Portland, Gold

Old Spice Response Campaign

One Show Interactive

Best of show was Old Spice Response Campaign, Wieden + Kennedy, Portland.

01A: Websites and Microsites: Branded Games, Google, Fast Ball, BBH, New York, Gold
01A: Websites and Microsites: Branded Games, Mars Canada, Find Red, Proximity Canada, Toronto, Silver
01A: Websites and Microsites: Branded Games, Fisherman’s Friend/Galleberg AS, The Fisherman’s Friend Facebook Adventure, SMFB, Oslo, Bronze
01B: Websites and Microsites: Consumer Goods, UNIQLO, UNIQLO LUCKY LINE, Dentsu, Tokyo, Gold
01B: Websites and Microsites: Consumer Goods, Frito Lay, Doritos Late Night Rihanna, Goodby, Silverstein & Partners, San Francisco, Silver
01B: Websites and Microsites: Consumer Goods, Nestle Waters, The Perrier Mansion, Ogilvy France, Paris, Silver
01B: Websites and Microsites: Consumer Goods, Philips, Philips Wake up the town, Tribal DDB Amsterdam, Amstelveen, Bronze
01C: Websites and Microsites: Corporate Website, Shaping Room, Shaping Room, Firm, Tokyo, Gold
01C: Websites and Microsites: Corporate Website, BBC Sport, Team Tracker & Predictor, RKCR/Y&R, London, Silver
01C: Websites and Microsites: Corporate Website, CANAL+, Carlos, BETC Euro RSCG, Paris, Bronze
01D: Websites and Microsites: Durable Goods, Volkswagen UK, True Life Costs, DDB , London, Gold
01D: Websites and Microsites: Durable Goods, Volkswagen Sweden, The Fun Theory Award – The Speed Camera Lottery, DDB , Stockholm, Silver
01D: Websites and Microsites: Durable Goods, Mitsubishi, Mitsubishi “Live Drive”, 180LA, Santa Monica, Bronze
01D: Websites and Microsites: Durable Goods, IKEA, Fashion Award, Forsman & Bodenfors, Gothenburg, Bronze
01E: Websites and Microsites: E-Commerce, UNIQLO, UNIQLO LUCKY COUNTER, Dentsu, Tokyo, Gold
01E: Websites and Microsites: E-Commerce, The Swedish Post, Living Christmas Cards, Akestam Holst, Stockholm, Silver
01E: Websites and Microsites: E-Commerce, Innovative Thunder, Pay With A Tweet, R/GA, New York, Bronze
01E: Websites and Microsites: E-Commerce, Nanhi Kali (K.C. Mahindra Education Trust), The Girl Store, StrawberryFrog, New York, Bronze
01F: Websites and Microsites: Public Service/ Non-Profit, The Swedish Post, The Sound of Green, Akestam Holst, Stockholm, Gold
01F: Websites and Microsites: Public Service/ Non-Profit, Vancouver International Film Festival, The Warden Sixteen, TBWA\Vancouver, Vancouver, Silver
01F: Websites and Microsites: Public Service/ Non-Profit, Boulder Digital Works, Boulder Digital Works Site, Modernista!, Boston, Bronze
01G: Websites and Microsites: Self-Promotion, Google Creative Lab, Google Demo Slam, Google, New York, Gold
01G: Websites and Microsites: Self-Promotion, Big Spaceship, Most Awesomest Thing Ever, Big Spaceship, Brooklyn, Silver
01G: Websites and Microsites: Self-Promotion, Projeqt, Projeqt, TBWA Worldwide, New York, Silver
01G: Websites and Microsites: Self-Promotion, Saint@RKCR/Y&R & RKCR/Y&R, Twitter Knitter, RKCR/Y&R, London, Bronze
01H: Websites and Microsites: Services, Philharmoniker Hamburg, Sounds of Hamburg, Jung von Matt , Hamburg, Gold
01H: Websites and Microsites: Services, Elisava, I Am Not An Artist, Soon in Tokyo, Barcelona, Silver
01H: Websites and Microsites: Services, Samsung, Tweet Wrap, The Barbarian Group, New York, Bronze
01I: Websites and Microsites: Social Networks/ Community, American Recordings/Lost Highway, The Johnny Cash Project, @radical.media, New York, Gold
01I: Websites and Microsites: Social Networks/ Community, Red Bull, Street Art View, Loducca, Sao Paulo, Silver
01I: Websites and Microsites: Social Networks/ Community, Orange, Glastotag, POKE, London, Silver
01I: Websites and Microsites: Social Networks/ Community, EA Games, APB The Human Avatar, Dare, London, Bronze
02A: Mobile Apps: Augmented Reality, Converse, The Sampler, R/GA, New York, Silver
02A: Mobile Apps: Augmented Reality, Museum of London, Streetmuseum, Brothers and Sisters, London, Bronze
02B: Mobile Apps: Branded Games, MINI/BMW, MINI Getaway, Jung von Matt, Stockholm, Gold
02C: Mobile Apps: Consumer Goods, Nike, Nike+ GPS, R/GA, New York, Gold
02E: Mobile Apps: Durable Goods, Renault, Espace Ipad, Marcel / Publicis Conseil, Paris, Silver
02F: Mobile Apps: Public Service/ Non-Profit, The Swedish Sea Rescue Society, Sea Weather (App), Forsman & Bodenfors, Gothenburg, Bronze
02F: Mobile Apps: Public Service/ Non-Profit, Dali Museum, Dali Museum & Hipstamatic iPhone app, Goodby, Silverstein & Partners, San Francisco, Bronze
02G: Mobile Apps: E-Commerce, Converse, The Sampler, R/GA, New York, Silver
02G: Mobile Apps: E-Commerce, Zoo Records, Hidden Sound Campaign, Leo Burnett, Hong Kong, Bronze
02I: Mobile Apps: Services, Nokia, Own Voice, Wieden+Kennedy/glue Isobar/Starcut, London, Gold
02I: Mobile Apps: Services, Claro, Ringtowns, Ogilvy Guatemala, Guatemala, Bronze
02I: Mobile Apps: Services, Trader Media Group, AutoTrader iPhone Application, SapientNitro, Miami Beach, Bronze
02J: Mobile Apps: Social Networks/ Community, Nike, Nike+ GPS, R/GA, New York, Bronze
03A: Interactive Advertising: Augmented Reality, Forever 21, Forever 21 Digital Billboard, space150, Minneapolis, Bronze
03B: Interactive Advertising: Banners – Fixed Space – Single, Xbox, Halo: Reach YouTube Masthead , AKQA, San Francisco, Silver
03D: Interactive Advertising: Banners – Dynamic – Single, IKEA Deutschland , IKEA. Unbox the banner: Back Panel, Grabarz & Partner, Hamburg, Gold
03D: Interactive Advertising: Banners – Dynamic – Single, Sony Electronics, Sony “Everything Is Better In 3D” Page Takeover, 180LA, Santa Monica, Bronze
03D: Interactive Advertising: Banners – Dynamic – Single, Yahoo!, Yahoo! Page Takeover, Goodby, Silverstein & Partners, San Francisco, Bronze
03F: Interactive Advertising: Environmental / Experiential – Single, Nike, Write The Headline. Write The Future., W+K Amsterdam, Amsterdam, Gold
03F: Interactive Advertising: Environmental / Experiential – Single, Bing with Jay-Z, Decode Jay-Z with Bing, Droga5, New York, Silver
03G: Interactive Advertising: Environmental / Experiential – Campaign, Intel, The Creators Project, Vice Media, Brooklyn, Silver
03H: Interactive Advertising: Other Interactive Media – Single, Arcade Fire/Google, The Wilderness Downtown, Milk+Koblin, New York, Silver
03H: Interactive Advertising: Other Interactive Media – Single, Blu Dot, Real Good Experiment, mono, Minneapolis, Bronze
03I: Interactive Advertising: Other Interactive Media – Campaign, Old Spice, Old Spice Response Campaign, Wieden+Kennedy, Portland, Gold
03J: Interactive Advertising: Public Service/ Non-Profit – Single, TO BENEFIT LIVESTRONG, Yes I am Precious, BREAKFAST, New York, Bronze
04A: Online Films and Video: Event or Live Webcast – Single, Old Spice, Old Spice Response Campaign, Wieden+Kennedy, Portland, Gold
04A: Online Films and Video: Event or Live Webcast – Single, T-Mobile, Welcome Back, Saatchi & Saatchi, London, Silver
04A: Online Films and Video: Event or Live Webcast – Single, Google Creative Lab, YouTube Play, Google, NY, Bronze
04C: Online Films and Video: Short Form – Single, Intel Corporation, The Chase, Venables Bell & Partners, San Francisco, Silver
04C: Online Films and Video: Short Form – Single, Nike Japan, Nike Music Shoe, Wieden+Kennedy, Tokyo, Silver
04C: Online Films and Video: Short Form – Single, Puma, HardChorus, Droga5, New York, Bronze
04D: Online Films and Video: Short Form – Series/Epiosodes, Google, Google Speed Tests, BBH, New York, Silver
04D: Online Films and Video: Short Form – Series/Epiosodes, Sony Ericsson, The Product Testing Institute, Dare, London, Bronze
04E: Online Films and Video: Long Form – Single, Vancouver International Film Festival, The Warden Sixteen, TBWA\Vancouver, Vancouver, Silver
04E: Online Films and Video: Long Form – Single, INTEL, THE SARTORIALIST, Amsterdam Worldwide, Amsterdam, Bronze
04E: Online Films and Video: Long Form – Single, Hi-Tec, Liquid Mountaineering, CCCP, Amsterdam, Bronze
04F: Online Films and Video: Long Form – Series/Episodes, Gatorade, REPLAY Seasons 2 and 3, TBWA\Chiat\Day, Los Angeles, Silver
04F: Online Films and Video: Long Form – Series/Episodes, Microsoft Xbox, Bright Falls, agencytwofifteen, San Francisco, Bronze
04G: Online Films and Video: Public Service/ Non-Profit – Single, Nanhi Kali, K.C. Mahindra Education Trust, A Girl Story, StrawberryFrog, New York, Gold
04G: Online Films and Video: Public Service/ Non-Profit – Single, Overturn Prop 8, Devin & Glenn, Furlined, Santa Monica, Silver
04G: Online Films and Video: Public Service/ Non-Profit – Single, WWF, Monkey, Leo Burnett, Millers Point, Bronze
04I: Online Films and Video: Self-Promotion – Single, John St., Pink Ponies, john st. advertising, Toronto, Gold
04I: Online Films and Video: Self-Promotion – Single, Shinya Uchida, iPad magic, DENTSU INC., Tokyo, Silver
04I: Online Films and Video: Self-Promotion – Single, Dare, This is Dare – Are You?, Dare, London, Bronze
04K: Online Films and Video: Video Remixes/Mashups – Single, adidas, adidas Originals Star Wars Cantina 2010, Sid Lee, Montreal, Gold
04K: Online Films and Video: Video Remixes/Mashups – Single, Google CreativeLab, Google Instant with Bob Dylan, Google, New York, Silver
05A: Integrated Branding Campaign – 360, Bing with Jay-Z, Decode Jay-Z with Bing, Droga5, New York, Gold
05A: Integrated Branding Campaign – 360, Akzo Nobel/ Dulux, Dulux Let’s Colour Project, Euro RSCG London, London, Silver
05A: Integrated Branding Campaign – 360, Nike, Write the Future, Wieden+Kennedy, Amsterdam, Silver
05B: Integrated Branding Campaign – Online, Caritas, One Minute of Silence, Jung von Matt / Limmat, Zurich, Silver
06A: Craft: Interface Design, Arcade Fire/Google, The Wilderness Downtown, Milk+Koblin, New York, Gold
06A: Craft: Interface Design, HI-CONE, HIDDEN HEROES, Grimm Gallun Holtappels , Hamburg, Silver
06A: Craft: Interface Design, IKEA, Kondis – The App, Forsman & Bodenfors, Gothenburg, Bronze
06B: Craft: Typography, Vibram, YouAreTheTechnology.com, Nail Communications, Providence, Gold
06B: Craft: Typography, Toyota Belgium, iQ Font, Happiness Brussels, Brussels, Silver
06B: Craft: Typography, Absolut Vodka, Write with Light, Gringo, Sao Paulo, Bronze
06C: Craft: Animation / Motion Graphics, American Recordings/Lost Highway, The Johnny Cash Project, @radical.media, New York, Silver
06C: Craft: Animation / Motion Graphics, Xbox, Remember Reach, AKQA, San Francisco, Bronze
06C: Craft: Animation / Motion Graphics, Volkswagen UK, True Life Costs, DDB UK, London, Bronze
06D: Craft: Sound Design, NIKE JAPAN, NIKE MUSIC SHOE, Wieden+Kennedy, Tokyo, Gold
06D: Craft: Sound Design, Google, Chrome Speed Tests, BBH, New York, Silver
06D: Craft: Sound Design, HI-CONE, HIDDEN HEROES, Grimm Gallun Holtappels , Hamburg, Bronze

Dear Bill We Believe in Possible

One Show Design

Best of Show was Society of Design, Dear Bill, Go Welsh, Lancaster

01A: Annual Report: University of Virginia Library, Great Expectations, Design Army, Washington, DC, Silver
01A: Annual Report: Society of Graphic Designers of Canada, Annual Report 2009/10, Foundry Communications, Calgary, Bronze
01A: Annual Report: Cascades, Cascades 2009 Annual Report on Sustainable Development, Paprika, Montreal, Gold
01B: Booklet/Brochure: Mitsubishi Estate & Idee, SNOW VOICE – A man who loves snow – Booklet for Haiku Event, Dentsu, Tokyo, Silver
01B: Booklet/Brochure, IKEA, Homemade is best, Forsman & Bodenfors, Gothenburg, Silver
01B: Booklet/Brochure, Interactive Africa, Design Indaba Superstars Portfolio, The Jupiter Drawing Room South Africa, Cape Town, Bronze
01C: Logo/Trademark Design: Sony Playstation, Mr. Lee, tailor to superheroes and villains, Leo Burnett Iberia, Madrid, Bronze
01C: Logo/Trademark Design: Obeetee, Obeetee Logo, Sandstrom Partners, Portland, Gold
01C: Logo/Trademark Design: Comedy Central, Comedymark Logo, TheLab, New York, Silver
02A: Corporate Identity – Single: Urgent Rubber Stamp Makers, Urgent, Kinetic, Singapore, Bronze
02A: Corporate Identity – Single: Dr. S. M. Vaidya, All About Acupressure, Ogilvy & Mather, Mumbai, Silver
02B: Corporate Identity – Campaign: Shizuoka City Museum of Art, Shizuoka City Museum of Art, 10inc, Tokyo, Silver
02B: Corporate Identity – Campaign: PUMA, The PUMA Eco-Table, GBH, London, Bronze
02B: Corporate Identity – Campaign: Comair, SLOW Lounge, Grid Worldwide Branding and Design, Johannesburg, Silver
02B: Corporate Identity – Campaign: Interactive Africa, The Creative Playing Field, The Jupiter Drawing Room South Africa, Cape Town, Gold
02B: Corporate Identity – Campaign: Victor Russo, Corporate Identity Victor Russo’s Osteria, Total Identity, Amsterdam, Bronze
03A: Package Design – Single: PUMA, PUMA Phone Packaging, GBH, London, Gold
03A: Package Design – Single: Goertz 17, Goertz 17 Shoelace Box, kempertrautmann, Hamburg, Silver
03B: Package Design – Campaign: Farrier Wines, Farrier Wines Packaging, Duncan/Channon, San Francisco, Bronze
03B: Package Design – Campaign: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co., STOP THE WATER WHILE USING ME!, Kolle Rebbe, Hamburg, Silver
03B: Package Design – Campaign: Spoetzl Brewery, Shiner Beers 101 Packaging, McGarrah Jessee, Austin, Silver
03B: Package Design – Campaign: Guangdong Yawei Biotechnology, A Wisp of Tea, Shaobin Lin, Shantou, Gold
04B: Product Design – Campaign: 4th Amendment Wear, Metallic Ink Underclothes, 4th Amendment Wear, Boulder, Gold
05A: Collateral: Posters – Single: Diageo/Guinness, Bold, BBDO, New York, Gold
05A: Collateral: Posters – Single: Symantec Norton, Grenade, Leo Burnett, Chicago, Bronze
05A: Collateral: Posters – Single: RollingStone Magazine, Copy on Campaign – Motif: Baby, Ogilvy, Frankfurt, Silver
05B: Collateral: Posters – Campaign: Billboard, Music. See what it’s made of, AlmapBBDO, Sao Paulo, Silver
05B: Collateral: Posters – Campaign: VW Import-New Beetle Convertible, Beetle’s Eye View, DDB China Group, Shanghai, Gold
05B: Collateral: Posters – Campaign: ELEKTRA, ELEKTRA 11th Edition: YOU ARE NOT HERE, TAXI Montreal, Montreal, Bronze
05C: P.O.P. and In-Store – Single: AVA DAIRY, Nanshan ABCDance Cards, BBH China, Shanghai, Silver
05D: P.O.P. and In-Store – Campaign: Alliance Francais, French Film Festival, George Patterson Y&R, Sydney, Bronze
05D: P.O.P. and In-Store – Campaign, Paras Pharma, Splitting Headache, Y&R, Dubai, Silver
05E: Collateral: Promotion: Antalis, Antalis Diary 2011, Eric Chan Design, Hong Kong, Bronze
05E: Collateral: Promotion: Yatra.com, Immigration Stamps – Calendar, TBWA\ Gurgaon, Gurgaon, Silver
05F: Collateral: Self-promotion: AIGA Baltimore, STRIP, Design Army, Washington, DC, Silver
05F: Collateral: Self-promotion: Leo Burnett, Leo Burnett Christmas Bags, Leo Burnett, Toronto, Bronze
05F: Collateral: Self-promotion: School of Visual Arts, SVA Undergraduate Catalog 2011/12, Visual Arts Press, New York, Bronze
06A: Spatial Design: Indoor Spaces: Otto Bock HealthCare, Mobility – Reflective Kinematronic, ART+COM, Berlin, Gold
06A: Spatial Design: Indoor Spaces: The Cosmopolitan Hotel of Las Vegas, The Cosmopolitan Digital Experience, Digital Kitchen, Chicago, Gold
06A: Spatial Design: Indoor Spaces: SAP, Bit.Code, Ogilvy, Frankfurt, Silver
06A: Spatial Design: Indoor Spaces: Sun Hung Kai Properties Limited, YOHO Midtown Residential Clubhouse, One Plus Partnership Limited, Hong Kong, Bronze
06B: Spatial Design: Outdoor Spaces: Chamber of Commerce Frankfurt, Germany, “Pulse of the City”, BlueMars-Gesellschaft fur digitale Kommunikation, Frankfurt, Gold
07A: Outdoor – Single: Inbev, Andes Teletransporter, Del Campo Nazca Saatchi & Saatchi, Martinez, Silver
07A: Outdoor – Single: Saks Fifth Avenue, The Snowflake & The Bubble, iris, New York, Gold
07A: Outdoor – Single: MINI Canada, Vending Machine, Taxi 2, Toronto, Bronze
07B: Outdoor – Campaign: Braun, Hairmoticons, BBDO Germany, Duesseldorf, Silver
07B: Outdoor – Campaign: Nike China, Your Game Is Your Voice, Wieden + Kennedy, Shanghai, Bronze
08A: Book Cover Design: Index Book, Wine Labels, Eduardo del Fraile, Murcia, Gold
08A: Book Cover Design: Borkebjs.com, Borkebjs.The Return of the Monsters, Kolle Rebbe, Hamburg, Silver
08A: Book Cover Design: The Advertising & Design Club of Canada, Love/Hate Annual, Leo Burnett, Toronto, Bronze
08B: Book Layout Design: Moxie Pictures, PAR, Blok Design, Toronto, Gold
08B: Book Layout Design: Borkebjs.com, Borkebjs.The Return of the Monsters, Kolle Rebbe, Hamburg, Bronze
08B: Book Layout Design: A Hai, A Hai, Qing Zhao, Nanjing, Silver
09A: Direct Mail – Single: The War Museum, Delville Wood Dice, Ireland/Davenport, Johannesburg, Bronze
09A: Direct Mail – Single: Yatra.com, Immigration Stamps – Calendar, TBWA\ Gurgaon, Gurgaon, Silver
10A: Broadcast Design – Single: Braun, Hairmoticons, BBDO Germany, Duesseldorf, Gold
10A: Broadcast Design – Single: MINI/BMW, MINI COUNTRYMAN FLOW, BSUR Agency, Amsterdam, Bronze
10A: Broadcast Design – Single: Allstate Insurance, Delete Text Driving, Leo Burnett Chicago, Chicago, Bronze
10A: Broadcast Design – Single: Fuji Heavy Industries, Subaru “The Car Parts”, Starland, Tokyo, Silver
10B: Broadcast Design – Campaign: MTV, MTV Redesign, MTV Networks, New York, Gold
10C: Broadcast Design: Music Videos: Arcade Fire/Google, The Wilderness Downtown, @radical.media, New York, Silver
10C: Broadcast Design: Music Videos: Petit Bateau, Izia, BETC Euro RSCG, Paris, Silver
10C: Broadcast Design: Music Videos: Dr. Martens/Cinematic Orchestra, Lilac Wine, Blind, Santa Monica, Bronze
10C: Broadcast Design: Music Videos: Toyota, Sienna Swagger Wagon Music Video, Saatchi & Saatchi LA, Torrance, Gold
11A: Public Service: Outdoor and Posters – Single: Human Rights Watch, Burma, JWT, New York, Gold
11B: Public Service: Outdoor and Posters – Campaign: Signature Theatre, Signature Theatre Season Posters, Design Army, Washington, Silver
11B: Public Service: Outdoor and Posters – Campaign: Malaysian Nature Society (MNS), Belum Temengor Petition Campaign, Grey, Kuala Lumpur, Gold
11B: Public Service: Outdoor and Posters – Campaign: National Parks Conservation Association, Give Two Cents, Y&R, Chicago, Bronze
11B: Public Service: Outdoor and Posters – Campaign: UNICEF, Scary Nights, Y&R South Africa, Wendywood, Bronze
12A: Typography – Single: Society of Design, Dear Bill, Go Welsh, Lancaster, Gold
12A: Typography – Single: BMW, The BMW Light Wall “Reflection”, Serviceplan, Munich, Bronze
12A: Typography – Single: Mike Toth, Once More To The Lake, Toth Brand Imaging, Cambridge, Silver
12B: Typography – Campaign: Braun, Hairmoticons, BBDO Germany, Duesseldorf, Gold
12B: Typography – Campaign: Institute of Medical Science, University of Tokyo, Love Labo, iyamadesign, Tokyo, Bronze
12B: Typography – Campaign: Fotolia, #1 in Europe, MacLaren McCann Canada, Calgary, Silver