Old Spice Scent Vacation

Procter & Gamble are promoting Old Spice anti perspirant and deodorant collection Fiji, Denali, Matterhorn and Komodo in a new advertising campaign featuring Isaiah Mustafa, the man you could smell like. Old Spice chose Chris Gatewood, online at Twitter as @chrisscross, as its “super fan” and allowed him advanced access to the spot and to distribute it as the saw fit. The commercial, “Scent Vacation”, is now developing as a series of commercials.

Old Spice Scent Vacation

Click on the image below to play the Scent Vacation video.

For the cost of a stick of antiperspirant you can send your armpits to the exotic islands of Fiji where they will smell like palm trees and sunshine. Compare that to sending your entire body to Fiji, which costs thousands. Click on the image below to play the Fiji video.

Can the Komodo dragon turn invisible? Don’t be silly. The Komodo dragon merely strikes so suddenly that you’re dead before that obnoxious person in your tour group says, “Hey, stand closer to that DANGER: KOMODO DRAGON sign. Hello! New profile pic!” Our anti-perspirant works in a similar fashion, only it helps kill odor-causing bacteria, the unwanted tourist. Click on the image below to play the video.

Click on the image below to play the Behind the Scenes video.

Click on the image below to play the Chris Gatewood phone call video.


The Scent Vacation campaign was developed at Wieden+Kennedy Portland by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Jason Bagley and Eric Baldwin, copywriters/art directors Eric Kallman and Craig Allen, executive producer Ben Grylewicz and agency producer Corey Bartha.

Filming was shot by director Tom Kuntz via MJZ with executive producer Jeff Scruton, line producer Scott Kaplan, director of photography Neil Shapiro.

Editor was Carlos Arias via Rock Paper Scissors with producer Angela Dorian.

VFX were produced at The Mill, Los Angeles, by VFX producer Arielle Davis, executive producer Sue Troyan, head of art Kink Sanders, shoot supervisor/Flame artist/2D lead Phil Crowe, 3D Lead Mike Panov, 2D artists Andy Bate, Gizmo Rivera, Becky Porter, Steve Cokonis, Zack Linkow, Nick Taylor, Billy Higgins, Gavin Camp, Narbeh Mardi, 3D Artist Yorie Kumalasari, matte painter Andy Wheater.

Colorist was Stefan Sonnenfeld at Company 3.

Music and Sound Design were produced at Stimmung by composer Zach Shipps, sound designer Gus Koven and producer Jack Caitlin. Sound was mixed by Mark Meyuhas at Lime Studios.

Old Spice Scent Vacation