Old Spice has returned with “Look at me” Isaiah Mustafa, the Man Your Man Could Smell Like. Two teaser commercials, featuring a topless Mustafa in the bathroom, get us ready for a new series of advertisements for the Old Spice Fresh collection. In “I’m Back”, Mustafa invites us to look into his brown eyes to see the commercials he’s seen in production. In “Super Fan” Old Spice Facebook page visitors informed that one person will have the chance to orchestrate the pre-launch of the next commercial before it airs on television on February 7.
Click on the image below to play the I’m Back video in YouTube (HD)
Click on the image below to play the Super Fan video in YouTube (HD)
The Old Spice Mustafa campaign was developed at Wieden+Kennedy, Portland.