Old Spice has brought back Isaiah Mustafa in “MANta Claus”, a week long advertising campaign associated with the holiday season. He speaks as a timeless symbol of generosity, with an undertaking to give gifts to 7 billion people on earth. The week-long campaign is being promoted on the Old Spice Twitter and Facebook pages and Youtube channel.
Isaiah Mustafa started the campaign with a 60 second video directed to Amber, whose Twitter name is @Beautyjunkies. “Day 1 — The Man Your Man Could Smell Like begins his quest to give a gift to every single person on Earth this holiday season, including an elegant pair of ladyshoes made out of necklaces to a close, personal friend.” (Her response? “OMG I can die now.”) Click on the image below to play the @beautyjunkies video in YouTube (HD)
“25 Internet Friends” is directed to an assortment of Twitter and Facebook accounts. “25 friends get 25 bear-shaped deodorant protectors, and 25 criminals get 25 reasons to not steal any deodorant.”
Click on the image below to play the 25 Internet Friends video in YouTube (HD)
In “Baltimore”, the greatest city in America gets a promotion-promoting letter-gift in the December 6th edition of the Baltimore Sun. Click on the image below to play the Baltimore video in YouTube (HD)
Video four covered the residents of Australia: “After 1.5 kabillion years, The Man Your Man Could Smell Like finally gets around to explaining how Australia got awesome.” Click on the image below to play the Australia video in YouTube (HD)
The Day One Progress Report fills us in on the first day’s work. “As of today I’ve given gifts to 25,390,651 people. I’ll step it up tomorrow.” (OK, so the computer tally reads “Day 1 > 21,255,493 gifted” — who’s counting?) Click on the image below to play the One Day Progress video in YouTube (HD)
The Old Spice MANta Claus campaign was developed at Wieden+Kennedy, Portland.