Oishi Black Tea with Lemon is presented as the way to keep employers off the backs of young workers in this print advertising campaign from Thailand. An officer worker and a factory worker are shown struggling to stay awake in hot and humid conditions, with small versions of the boss and owner sitting by them, dressed in yellow and green and a straw for convenience. A link is provided to www.oishidrink.com, a site designed for young adults. The campaign won a Silver Lion at Cannes International Festival of Creativity.
The Oishi campaign was developed at Y&R, Thailand, by chief creative officers Trong Tantivejakul, Marcus Rebeschini, executive creative director Jon Chalermwong, art directors Thirayu Taninpong, Jon Chalermwong, Marcus Rebeschini, copywriters Ekapol Srisuntornpinit, Trong Tantivejakul, planner Patcharin Tanchaiekkul, account managers Tida Vibulvanich, Ratanawadee Lertviriyavanich, Darunrat Vasanachitt, with photographer Anuchai Secharunputong at Remix Studio, retoucher Raul Pardo and designer Somjai Satjatham.