Ofixpres Stories Read Differently
Assenda’s Ofixpres Highlighter is used to illustrate the principle, “Everybody reads the same story differently”, in this award-winning print advertising campaign from Colombia. Don Quijote, Le Petit Prince and Moby Dick are illustrated in ways that reveal altered interpretations depending on reader. The campaign won a Silver Lion at Cannes International Festival of Creativity, 2011.
The Ofixpres stories campaign was developed at Y&R Bogotá, Colombia, by executive creative officers Tito Chamorro, Victor Osorio, chief creative officer Mauricio Rocha, creative director/copywriter Juan Camilo Valdivieso, creative director/art director Oscar Muñoz, art director Sebastian Otoya, copywriter Andres Celis, and illustrator Juan Fernando Sierra.
El ingenioso hidalgo don Quijote de la Mancha (The Ingenious Gentleman Don Quixote of La Mancha) was written by Miguel de Cervantes. Le Petit Prince (The Little Prince) was written by Antoine de Saint-Exupéry. Moby Dick was written by Herman Melville.