Odis in Chile worked with Ogilvy & Mather to run three award-winning outdoor advertisements demonstrating the power of 3-number locks. The billboards present scenarios in which numbers serve as security barriers for a bag in an airport, a tent in a camp site, and a locker on a university campus. “Odis. The safest 3 numbers lock.” The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
The Travel Locks campaign was developed at Ogilvy & Mather, Chile, by chief creative officer Cesar Agost Carreno, creative director Francisco Camacho, art directors Jaime Bustamante, Juan Pablo Alvarez, Constanza Cortinez, Cristobal Oviedo, copywriters Juan Pablo Tyrer, M. Jesus Jarpa, Felipe Hernandez, account manager Eric Krohn with illustration done at La Mano Estudio.