Oasis Petit Pepins Christmas

Orangina Schweppes connected Oasis fruit drink brand with the Christmas season in “Les Petits Pepins Noel”, an integrated advertising campaign in France. Les Petits Pepins, a group of singing fruit established in 2005, were used to celebrate the brand’s success on Facebook (2 million fans at OasisFunPage) and boost followers of the OasisforFun Twitter page and Youtube channel. Ramon Tafraise (strawberry), Orange Presslé (orange), Mangue Debol (mango) et Cébo La Mûre (blackberry) appear in a 15 second music video clip with their fellow fruit. The campaign includes a 3 minute Karaoke version and single.

Oasis Les Petit Pepins Noel Youtube channel


Click on the image below to play the 15 second video in YouTube (HD)

Click on the image below to play the Karaoke video in YouTube (HD)

The campaign was taken a step further with an Instagram competition in which the first 100 followers of the new Twitter account @oasisforfun could claim an Oasis Christmas kit to create their own cover for the Christmas single. The ten most original covers were posted using Instagram at @Oasisforfun and opened up for public voting. The winner received an Oasis fridge, full of the “best remedies against the gloom of the cold!”.

Oasis Les Petit Pepins Noel Instagram

Oasis Les Petit Pepins Noel Instagram winner

Oasis Les Petit Pepins Fridge

Credits

The 2011 Christmas campaign was developed at Marcel Worldwide, Paris.

Lyrics

Ce matin au réveil, (This morning on waking)
Encore la tête dans l’jus. (again the head in the juice)
Soudain on se rapelle, (Suddenly we’re reminded)
On y croyait plus, (it felt more)
C’est bientôt Noël ! (it’s Christmas again!)
Mais nous on est tout nu.. (but we are naked)
La neige tombe du ciel (the snow falls from the sky)
et on se pèle le jus. (and it peels off the juice)

C’eeest, nous les fruits, (we’re the fruit)
Les petits fruits, (the little fruit)
Les Petits Pépins Noël. (The Litte Christmas Fruit)
Même s’il gèle et qu’on s’les pêle, (even if it freezes and we peel)
a tous un joyeux Noël (Merry Christmas to all)
Hey! Nous les fruits, les petits fruits, (We’re the fruit, the little fruit)
Les Petits Pépins Noël. (The Little Christmas Fruit)
Il fait froid, on s’gèle les noix (It’s cold, it freezes nuts)
Mais bonne année quand même. (but Good Year anyway)

On met tous nos chaussettes sur la cheminée, (We put our socks on the fireplace)
Y en a une qui fouette, (There’s a whipping)
Ramon l’a pas lavée. (Ramon has not washed)
C’est dommage que les fêtes (Too bad the holidays)
ça ne se passe pas en été (do not happen in the summer)
Parce que Noël c’est chouette (because Christmas is fun)
Mais là je ne sens plus mes pieds! (but here I cannot feel my feet)

C’eeest, nous les fruits, les petits fruits,
Les Petits Pépins Noël.
Même s’il gêle et qu’on s’les pêle,
Bonne année quand même,
Hey! Nous les fruits, les petits fruits,
Les Petits Pépins Noël.
Il fait froid, on s’gèle
Mais à tous joyeux nooooëëëël

Filed under: Christmas, Commercials, Interactive, Orangina

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