Nokia promoted the new Lumia 800 smartphone in London on November 28 with Nokia Lumia Live, a light show on the Millbank Tower on the banks of River Thames. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 4D images onto the structure, making it seem like huge butterflies were flying across the London skyline and that the tower was spinning around. Billed as the “future of live events” the spectacular show was accompanied by music DJ TEED and producer deadmau5 who created exclusive remixes for the performance. The event was broadcast live online to the Nokia UK Facebook page
Click on the image below to play the 30 second promo video in YouTube (HD)
Click on the image below to play the 5 minute highlights video in YouTube (HD)
The event on the 28th November was free for all spectators, who were able to view the half hour performance from the North and South sides of the River Thames. VIPs followed the amazing show with an exclusive after party at Altitude 360.