Nokia is working with Wieden+Kennedy in “Sucess is What You Make It”, a new integrated advertising campaign for the Nokia E7 smartphone. With this device, Nokia intend to break all the conventions and encourage people to define their own success, wherever they are. Success is what you make it. It is no longer just about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about looking at life from a different angle, your angle. Television commercials, run online, in television and cinema settings, combine spontaneous and authentic images in combination with surprising surroundings and global casting.
Click on the image below to play the Success (60 seconds) video in YouTube (HD)
Click on the image below to play the Sauna (15 seconds) video in YouTube (HD)
Click on the image below to play the Geo (15 seconds) video in YouTube (HD)
The films will be complemented by a strategic two-tier print campaign. The first set of print, photographed by Dan Tobin Smith, highlights the unique features of the product through punchy headlines linked to the E7 and different definitions of success. The second set, shot by Paulo Martins, has a more lifestyle-feel, focusing on small human success stories, demonstrating how success can differ from individual to individual.
Special activations, online creative, apps and retail materials created both by Wieden + Kennedy Amsterdam and other partner agencies will complete the campaign after launch.
Matthew Wilson AKA Max ‘The Axe’ Damage – The wrestlers’ champion. Matt is an enigma. He’s a good guy and a bad guy, a wrestler and a thinker. He wants to win but likes to lose. Step into the ring and you might come away with a few bruises but you’ll definitely come away a big fan. Click on the image below to play the video in YouTube (HD)
The Nokia team included marketing creation vice president Steven Overman, marketing creation director Devinder Kishore, marketing creation manager (ATL) Lesley Joyce Syson, marketing creation manager (engagement) Lorenza Montorfano, marketing creation manager (digital) Clara Lee, marketing creation manager (retail) Nina Nummentalo, marketing creation planner Kaisa Peltola, integrated creation manager Eri Kuwabara.
The Wieden+Kennedy team included global W+K executive creative directors Jon Matthews and Tony Davidson, London, W+K Amsterdam creative directors Pierre Janneau and Mike Farr, art directors Paulo Martins, Toby Morris, Chris Taylor, Antonio de Luca, copywriter Ebba Hult, designer Joe Burrin, producers Jamie Tan, Niko Koot, planner Jonas Vail, account team Eva Rausch, Natalia Forster, Magdalena Piechal, Katja Dienel, project manager Emma Williamson, business affairs team Julie Balster, Barrie Williams, art buyer Kristina Wilmar, studio artist Wendy Richardson, digital producer Arnaud Ronquillo.
Filming was shot by director Brent Harris via Rabbit, Brussels, with executive producer Ruben Goots and producer Gunther Campine.
VFX were produced at Glassworks Amsterdam by VFX Supervisor/Lead Flame Morten Vinther, colorist Ben Rogers, VFX 2D artist Lise Prud’ homme, VFX 3D artist Nick Preston, and producer Evelien Schenkkan.
Editor was Ben Jordan at Work Post, London, with assistant editor Charlie Moreton, executive post producer Jan Dilworth, post producer Annabelle Cuthbert.
Product Print Production was by photographer Dan Tobin Smith via Art Partner, with retoucher Dario Fusnecher via TAG Creative, London. Lifestyle Print Production was by photographer Paulo Martins with retoucher Dario Fusnecher via TAG Creative, London.