No Beauty in Cruelty

Anti-Fur Coalition in Israel ran this print advertising campaign reminding people about the gruesome realities of the fur industry. “Killing animals for their fur isn’t pretty. Not in a make believe world, and not in the real world.”

Anti Fur Coalition Tracey

Anti Fur Coalition Sharon

Anti Fur Coalition Melany


The No Beauty in Cruelty campaign was developed at Draftfcb+ Shimoni Finkelstein Barki by executive creative director Kobi Barki, art director Yael Peleg, associate creative director Liat Tsur, and photographer Israel Cohen.