No Beauty in Cruelty
Anti-Fur Coalition in Israel ran this print advertising campaign reminding people about the gruesome realities of the fur industry. “Killing animals for their fur isn’t pretty. Not in a make believe world, and not in the real world.”
The No Beauty in Cruelty campaign was developed at Draftfcb+ Shimoni Finkelstein Barki by executive creative director Kobi Barki, art director Yael Peleg, associate creative director Liat Tsur, and photographer Israel Cohen.